As folks continue to rent and buy the Johnny Depp/Tim Burton remake of Willy Wonka and the Chocolate Factory, it is hard to imagine a world without Willy Wonka. From the start (and as fictionally conceived by the British author Roald Dahl) Wonka embodies every characteristic a great candy brand might have. In fiction, it [...]
Entries from December 2005
How Wonka Became Real
December 12th, 2005 · 3 Comments
Tags: Advertising · Brand History