When folks look for water skis, brand names like Obrien and Connelly are what you find. What comes to mind, though, is the Cypress Gardens Dick Pope brand. The question is what happened to Cypress Gardens Dick Pope skis? They were the standard, the inventor. This would be like one day going to a bike [...]
Tags: Brand History
Wall Street may be all atwitter at the merger of Payless Shoe Source and Stride Rite. And after all, the company now owns some great American brand names. Classic and priceless brand names like Keds, Pro-Keds, Sperry Top-Sider and Saucony. Actually, they are not EXACTLY priceless, as Payless, led by former Cole-Haan cobbbler Matthew Rubel, [...]
Tags: Fashion
It’s about time that McDonald’s stopped running away from what it is. A new set of “I’m loving it” commercials details the career of Karen King, who worked herself up from swing manager at the chain. We all might laugh about McJobs, but the reality is that alot of folks have them, some manage to [...]
Tags: News
Happy day. Kmart hasn’t given up on Blue Light yet.The height of 70s tacko became a dot-com story with Bluelight.com. Today, Kmart seems to be terribly sensible about what to do about the legacy of Blue Light Specials. No longer does a harried store manager need to run around with display signs and worry about [...]
Tags: Retail
Like John Deere, most everyday farm folks know the name Royster, which has roots in the Royster Guano company, born in 1885. Why would a company dump that brand equity?
Tags: Brandicide
