BrandlandUSA™

If ever there was a reason to stick with a strange logo no matter what, take a look at this Nabisco logo. It was on the side of a warehouse in Pensacola, Florida. It works. It describes the Six Rules of Brands. 1. Stick with it for a long time, and folks will get used [...]

[Read more →]

There are great game show brands, mostly show names. The one in the news now is The Price Is Right. Everyone loves the show, and CBS even sells licensed product merchandise to go along with the show. But what made the show great wasn’t just the host, Bob Barker, it was the producer Mark Goodson, [...]

[Read more →]

O.K., so the Ford 500 wasn’t the big hit that Ford Motor Company wanted. Ford Chairman William Clay Ford‘s wish to have a sedan that would look respectable driving up to a country club failed. Was it the name? Or was it that the car design or engineering wasn’t that exciting? Or was it that [...]

[Read more →]

Of course, folks miss their favorite department stores. From Burdine’s to Abraham & Straus to Marshall Field’s, across the U.S. these beloved store brand names are no more. But the loss of the regional department store also affected the individual fashion brands and lines that the department stores carried. It was a numbers game. With [...]

[Read more →]

While most consider the MG defunct, Chinese automakers have done the impossible and brought the English cars back. And on top of that, they’ve also brought new life to that other former British Leyland brand, Rover. It’s a reminder to Detroit that there might be unlocked value (perhaps first overseas) in brands like Oldsmobile and [...]

[Read more →]

At the start of the whole Carnaby Street fashion era, there was one great fashion brand, Biba. It’s back and it’s a sure winner. Biba was founded in 1964 by Barbara Hulanicki and her late husband, Stephen Fitz-Simon. It epitomized the era, with 1920s and 30s looking models in maxi and mini dresses and coats, [...]

[Read more →]

In Hollywood, the revival works — sometimes. The off-Broadway revival of Brady Bunch Live, done live, was a wacky hit, but the numerous follow up series, specials and movies, have been (mostly) flops. Movie versions of Aaron Spelling’s Starsky & Hutch and Charlie’s Angels scored, but a Love Boat TV redux sank. Desi-less Lucy was [...]

[Read more →]

When International Harvester went bankrupt, one of the most famous icons of American business was split apart. Some units like the International Scout SUV disappeared entirely, but other units survived. One of the success stories was the Cub Cadet line of mowers, now owned by MTD. The product line married the ease of use and [...]

[Read more →]

The Pan Am brand continues to thrive over a decade after it first died. The new luggage company Pan Am One has licensed the brand for luggage, reports London’s Financial Times. The new Pan Am site Pan Am One has old ads, retro music and ordering information. A long list of exclusive boutiques are selling [...]

[Read more →]