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The Columbia Records Brand Identity

July 29th, 2007 · 1 Comment

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What do Cheryl Lynn, Bruce Springsteen, Barbra Streisand, Ralph Stanley and Tony Bennett have in common? It’s Columbia Records, one of the greatest brand names in record history. Columbia, like all the record brands, is having a very long-playing spin these days, and it isn’t happy. Each record brand has a story, often related to [...]

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Tags: Media