Comments on: The solution for Radio Shack’s problems http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/ America's authority on legacy brands. News and comment on classic brands and advertising. Tue, 07 Feb 2012 15:31:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Xshacky http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-9150 Xshacky Mon, 01 Aug 2011 17:38:54 +0000 http://www.brandlandusa.com/?p=33#comment-9150 To the person asking the first questions about margins say a MP3 players cost 200 retail Radio Shack be lucky to make 10% its usually 5-8% on name brand electronics. On a part which RS owned the plant where it was made profit margins are 90% I remember in 2000 a RF Mod. would retail for 30 dollars and cost was like under 2 bucks it was like that with most branded RS parts. Alot of items cost 5-10 cents and we sold them of 1-2 dollars. Thats what made RS great was the parts and RS own branded electronics. What killed Radio Shack and I was thier was in 98-2001 RS got greedy and wanted the big sales and high dollar transactions which start with cell phones. During that time Sprint had just launched thier cell service and gave RS a sweet deal. Stores would make on one cell phone sold 500-600 in sales plus we made even more selling the accessories and service plans along with the phones also the company would get a peice of the pie if the customer stayed with sprint. So in short RS bet the farm on being a wireless store and also selling internet services. So in short they killed the hand that fed them for 40+ years. Since then horrible RS leadership has made bad partnerships gone thru several wireless companies i'm surprised Sprint is still in the stores. To the person asking the first questions about margins say a MP3 players cost 200 retail Radio Shack be lucky to make 10% its usually 5-8% on name brand electronics. On a part which RS owned the plant where it was made profit margins are 90% I remember in 2000 a RF Mod. would retail for 30 dollars and cost was like under 2 bucks it was like that with most branded RS parts. Alot of items cost 5-10 cents and we sold them of 1-2 dollars. Thats what made RS great was the parts and RS own branded electronics. What killed Radio Shack and I was thier was in 98-2001 RS got greedy and wanted the big sales and high dollar transactions which start with cell phones. During that time Sprint had just launched thier cell service and gave RS a sweet deal. Stores would make on one cell phone sold 500-600 in sales plus we made even more selling the accessories and service plans along with the phones also the company would get a peice of the pie if the customer stayed with sprint. So in short RS bet the farm on being a wireless store and also selling internet services. So in short they killed the hand that fed them for 40+ years. Since then horrible RS leadership has made bad partnerships gone thru several wireless companies i’m surprised Sprint is still in the stores.

]]> By: Fernando Urrutia http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-2902 Fernando Urrutia Tue, 12 Jan 2010 06:43:28 +0000 http://www.brandlandusa.com/?p=33#comment-2902 I use to love to go to radioshack when I was a kid, even my first real job was on a RadioShack Store... Now I'm just sad to go to Radioshack and dont be able to find nothing... the company isnt even the shadow of what use to be, no more components for proyects, I cant even find CB radio parts! (I was looking for a 3/8" mounting stud for a Ham antenna) RadioShack with no CB's? I really dont think RadioShack is never going to be what use to, no only because its going to be hard to find some one with the courage to take the company back to the golden era, but the new generations are evolving, they are not interested on DIY proyects, on Cb radio or Ham radio... so I will say that RadioShack is going to pass to be a memory for many of us of the time when a CB walkietalkie was the coolest way to talk to your friends on the block, and the smell of a hot soldering iron and flux was on the air. I use to love to go to radioshack when I was a kid, even my first real job was on a RadioShack Store… Now I’m just sad to go to Radioshack and dont be able to find nothing… the company isnt even the shadow of what use to be, no more components for proyects, I cant even find CB radio parts! (I was looking for a 3/8″ mounting stud for a Ham antenna) RadioShack with no CB’s?

I really dont think RadioShack is never going to be what use to, no only because its going to be hard to find some one with the courage to take the company back to the golden era, but the new generations are evolving, they are not interested on DIY proyects, on Cb radio or Ham radio… so I will say that RadioShack is going to pass to be a memory for many of us of the time when a CB walkietalkie was the coolest way to talk to your friends on the block, and the smell of a hot soldering iron and flux was on the air.

]]> By: Garland Pollard http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-2227 Garland Pollard Mon, 24 Aug 2009 02:57:27 +0000 http://www.brandlandusa.com/?p=33#comment-2227 Mike..I totally agree on the catalog. And there is so much empty space on the sales floor. It's all a big bore. I do hope they survive though as if they can make it, someone can get it back to where it needs to be. Mike..I totally agree on the catalog. And there is so much empty space on the sales floor. It’s all a big bore.

I do hope they survive though as if they can make it, someone can get it back to where it needs to be.

]]> By: Mike http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-2225 Mike Sun, 23 Aug 2009 11:56:59 +0000 http://www.brandlandusa.com/?p=33#comment-2225 Radio Shack's movement to "The Shack" is just another step in the wrong direction. It is sad for a company that I worked for for quite awhile, and grew up as it being my favorite place to shop seemingly sinking further into oblivion. I went to the local RadioShack to look around the other day, and walked out empty handed. That never used to happen. Another huge mistake of RadioShack was eliminating the catalog. Radio Shack’s movement to “The Shack” is just another step in the wrong direction. It is sad for a company that I worked for for quite awhile, and grew up as it being my favorite place to shop seemingly sinking further into oblivion. I went to the local RadioShack to look around the other day, and walked out empty handed. That never used to happen. Another huge mistake of RadioShack was eliminating the catalog.

]]> By: Teams Set in The Phoenix Project: Meet the Students and Brands | http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-1556 Teams Set in The Phoenix Project: Meet the Students and Brands | Wed, 06 May 2009 02:29:54 +0000 http://www.brandlandusa.com/?p=33#comment-1556 [...] Radio Shack: The students Josh Finkelstein and Rodrigo Mitma will try to reposition the retail chain RadioShack (NYSE: RSH), which has struggled to find an identity in the shadow of category leader Best Buy. Mitma, born and raised in Lima, Peru, came to America to experience a new culture. He has seen the world of advertising in many Spanish speaking countries. After graduation, he wishes to continue learning more about American advertising by working in the industry. Finkelstein, after he graduates, will be continuing to work at MSHC Partners as an in interactive creative and designer. “If I had any place I would truly want to work it would be Wieden+Kennedy,” says Finkelstein. [...] [...] Radio Shack: The students Josh Finkelstein and Rodrigo Mitma will try to reposition the retail chain RadioShack (NYSE: RSH), which has struggled to find an identity in the shadow of category leader Best Buy. Mitma, born and raised in Lima, Peru, came to America to experience a new culture. He has seen the world of advertising in many Spanish speaking countries. After graduation, he wishes to continue learning more about American advertising by working in the industry. Finkelstein, after he graduates, will be continuing to work at MSHC Partners as an in interactive creative and designer. “If I had any place I would truly want to work it would be Wieden+Kennedy,” says Finkelstein. [...]

]]> By: Radio Shack's Opportunity | BrandlandUSA™ http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-950 Radio Shack's Opportunity | BrandlandUSA™ Fri, 23 Jan 2009 13:43:02 +0000 http://www.brandlandusa.com/?p=33#comment-950 [...] August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They included bringing back some of its store brands like Archer, concentrating on the male [...] [...] August 2007, we wrote on BrandlandUSA some of our ideas for improving Radio Shack. They included bringing back some of its store brands like Archer, concentrating on the male [...]

]]> By: Anonymous http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-38 Anonymous Mon, 26 Nov 2007 12:48:00 +0000 http://www.brandlandusa.com/?p=33#comment-38 Optimus has been spotted in a December newspaper circular Optimus has been spotted in a December newspaper circular

]]> By: Anonymous http://www.brandlandusa.com/2007/08/01/the-solution-for-radio-shacks-problems/#comment-10 Anonymous Sun, 05 Aug 2007 18:03:00 +0000 http://www.brandlandusa.com/?p=33#comment-10 What is the margin on a part vs. something like an mp3 player? That might show whether this strategy will work? What is the margin on a part vs. something like an mp3 player? That might show whether this strategy will work?

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