BrandlandUSA™

It’s official. Bank of America has brought back a full version of BankAmericard. It even uses the same spelling as before. If you have been reading BrandlandUSA you could see a bit about it in this post from last year.

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On perusing the excellent children’s book This is London by M. Sasek, we encounter on page 38 a mention that there “is always time for a cup of tea.” The next page then shows a drawing of a London street scene with the J. Lyons Tea Room featured.

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For those who are interested in a perfect case study of how to revive a dead brand, look no further than Miami-based Perry Ellis International‘s revival of the Munsingwear Penguin. On an October 2007 weekend trip to Miami’s South Beach, the two-year-old flagship company store on Lincoln Road Mall was hopping (or flapping). Penguin was [...]

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The brand licensing company that brought Candie’s back will now own some of the greatest linen, home and bath brands in the world. New York based Iconix Brand Group Inc. (Ticker ICON) announced Oct. 3, 2007 that it had purchased Official Pillowtex LLC, the licensing company that owns the towel and sheet brands Cannon, Royal [...]

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What’s next, Lotus 1-2-3? In late September 2007, IBM announced that it would bring back the Lotus Symphony brand. Lotus Symphony was one of the first MS-DOS based office suites. IBM later acquired Lotus. This software, however, runs on open source, the Open Source Sun software called StarOffice. The good news? It’s free. So why [...]

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There is great news on the department store front, in particular New York’s Lord & Taylor, led by CEO Jane Elfers. What is happening at New York’s Lord & Taylor, if it works, will be great news for the future of the American department store, which is in a mess.

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