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Revived Preppy Brands: Best’s, Abercrombie

December 17th, 2007 · 3 Comments

Best & Co. Screenshot

Perhaps the most famous revived brand in the U.S. is Abercrombie & Fitch (ANF). The company was once an old-line sporting goods company selling guns and tents to presidents and such. Today, American mall-goers are so mesmerized by the half-naked teens of today’s Abercrombie that we forget that it was a carriage trade store. In [...]

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Tags: Retail