BrandlandUSA™

If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basic product remains. BrandlandUSA Rule: If it’s good, stick with it. Add some new things, but don’t muck with the original.

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We have heard rumblings from anonymous BrandlandUSA readers that Kraft Pizza Dinners from Canada are being smuggled across the border to the U.S. The apparent reason? They are no longer sold in the U.S. Sorry for the crummy lo-res jpeg at right but its all I could find. A recent post on our story about [...]

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BrandlandUSA reader (and Quebec native) Mark Shainblum has alerted us to some revivals in the comic book field, and other dead comic book brands that need to be revived. Thrilling Wonder Stories was one of the first science fiction pulp magazines, founded in 1930 by Hugo Gernsback. Gernsback originally created the first American science fiction [...]

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Richmond,Va.-based branding guru Kelly O’Keefe has put together his Hall of Shame for 2007. Many of the shamed brands were picked by his students in the Virginia Commonwealth University Adcenter program. On the list were jetBlue, Nordstrom and Facebook, all kind of “hot” brands that didn’t do everything right. Here they are, from the press [...]

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While its a smidge too late to affect the decision now, Northrup Grumman ought to use the Grumman name (old logo at right) to sell its new tanker program to the Pentagon. Here is the issue in a nutshell. Boeing and the Pentagon got together to put together a deal to refit the Boeing 767 [...]

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Got an itch for Gold Bond? Jim Cramer does. CNBC Mad Money host Cramer likes the maker of Gold Bond powder, the ever-growing consumer products company Chattem, or CHTT. Chattem, founded in 1879 by Zeboim Cartter Patten, takes nearly dead brands or declining brands and rebuilds them. Chattem was mentioned today by Mad Money’s Jim [...]

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