Richmond,Va.-based branding guru Kelly O’Keefe has put together his Hall of Shame for 2007. Many of the shamed brands were picked by his students in the Virginia Commonwealth University Adcenter program. On the list were jetBlue, Nordstrom and Facebook, all kind of “hot” brands that didn’t do everything right. Here they are, from the press [...]
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Tags: Department Stores
January 21st, 2008 · 2 Comments
While its a smidge too late to affect the decision now, Northrup Grumman ought to use the Grumman name (old logo at right) to sell its new tanker program to the Pentagon. Here is the issue in a nutshell. Boeing and the Pentagon got together to put together a deal to refit the Boeing 767 [...]
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Tags: Airlines · News
