BrandlandUSA™

Who wants to go to Shakey’s Pizza? If you were of a certain generation, everyone did. My personal memory is of a pizza parlor on Virginia Beach Boulevard near the Princess Anne Plaza shopping center in Virginia Beach. The “parlor” was small. A player piano played bad Dixieland. Badly edited Laurel & Hardy, Abbott & [...]

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What to do when you have a good brand, but then the market changes and technology changes, and the old brand can no longer exist? You do what the New York radio station WABC 77 AM does. It compromises. WABC 77 has had many lives. It was first the flagship station of the NBC Blue [...]

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What to do when you have a great, old brand with a great history and you need a new trick? Release a classic version of the product. That’s just what Golden Valley, Minn.-based General Mills just did with their Wheaties cereal brand. General Mills released a vintage version of the cereal, and put it right [...]

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We are beginning to get requests for the return of Kraft Fudgies. A quick search of the Kraft website shows NO Fudgies. Please bring them back, 42 in a bag.

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It’s the perfect case for BrandlandUSA. Old venerable brand. Unionized workers. Well-known. Losing money. First-rate products. Legendary brand allure. Icon. Such is the case with Corning subsidiary, Steuben Glass. No longer is lead crystal the must-have bridal gift, and no longer is Corning willing to lose money. USA Today reports they have lost $30 million [...]

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Gosh, we didn’t realize how much we miss General Foods, the company founded by Clarence Birdseye, inventor of frozen foods, and C.W. Post, creator of Postum. When General Foods merged with Kraft, the General Foods got lost. That is too bad. Because Kraft is a fine name, but we associate that with dairy foods. We [...]

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We found a great thread on defunct hockey brands on the website www.goaliestore.com. Knowing very little about hockey brands, we aren’t sure about the quality of these name brands. However, it is a good exercise to go looking to fan boards to find brands that are underutilized and authentic. Message boards always have fans that [...]

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