Comments on: Where is General Foods? http://www.brandlandusa.com/2008/03/04/where-is-general-foods/ America's authority on legacy brands. News and comment on classic brands and advertising. Tue, 07 Feb 2012 15:31:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Vincent T. Oddo http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-9357 Vincent T. Oddo Sun, 21 Aug 2011 03:33:07 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-9357 What with the recent news of Kraft Foods planning to split into two companies (U.S. Grocery and Global Snacks), here's an interesting idea. They could revive the General Foods name for the grocery business, while keeping the Kraft name alive for their cheese and salad dressing products. The snack-foods unit could take the Nabisco name. What with the recent news of Kraft Foods planning to split into two companies (U.S. Grocery and Global Snacks), here’s an interesting idea. They could revive the General Foods name for the grocery business, while keeping the Kraft name alive for their cheese and salad dressing products. The snack-foods unit could take the Nabisco name.

]]> By: BillC http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-7817 BillC Mon, 24 Jan 2011 21:39:33 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-7817 Sanka was a huge money-maker for General Foods. Those little orange single-serve packets were ubiquitous! Also, while I worked at GF, they acquired Entenmann's. Pop Rocks were originally developed by GF. Sanka was a huge money-maker for General Foods. Those little orange single-serve packets were ubiquitous!

Also, while I worked at GF, they acquired Entenmann’s.

Pop Rocks were originally developed by GF.

]]> By: John http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-4439 John Tue, 10 Aug 2010 10:49:17 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-4439 I loved the General Foods logo, the GF with the four dots, used from 1962 to December 1984. In January 1985 they introduced a new short lived logo. It was a depressing stylized black and grey thing resembling a G. In November 1985 GF was acquired by Phillip Morris and in December 1988 they acquired Kraft. They tried to brand all food products as Kraft General Foods but this only served to confuse the buying public. In January 1990 the words General Foods was entirely removed. So technically, General Foods was officially defunct as of January 1990. There is a section of General Foods corporate brick buildings that still existed in 2008 though vacant and awaiting demolition for condos in White Plains, NY and the faint GF could still be seen on the brick where the letters were removed. I have a 2008 photo. Even Phillip Morris, the 1985 acquiring company of GF is no longer Phillip Morris but as of 2005 Altria Group. And that new forthcoming flowery Kraft Foods logo is silly and will eventually destroy the bold lettered KRAFT logo. It's sad that so much has changed and for no good reason. All in all, the beginning of the end was in November 1985 when GF was acquired by Phillip Morris. I loved the General Foods logo, the GF with the four dots, used from 1962 to December 1984. In January 1985 they introduced a new short lived logo. It was a depressing stylized black and grey thing resembling a G. In November 1985 GF was acquired by Phillip Morris and in December 1988 they acquired Kraft. They tried to brand all food products as Kraft General Foods but this only served to confuse the buying public. In January 1990 the words General Foods was entirely removed. So technically, General Foods was officially defunct as of January 1990. There is a section of General Foods corporate brick buildings that still existed in 2008 though vacant and awaiting demolition for condos in White Plains, NY and the faint GF could still be seen on the brick where the letters were removed. I have a 2008 photo. Even Phillip Morris, the 1985 acquiring company of GF is no longer Phillip Morris but as of 2005 Altria Group. And that new forthcoming flowery Kraft Foods logo is silly and will eventually destroy the bold lettered KRAFT logo. It’s sad that so much has changed and for no good reason. All in all, the beginning of the end was in November 1985 when GF was acquired by Phillip Morris.

]]> By: Kraft Ditching Nabisco Brand? Looks Like It. | http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-1706 Kraft Ditching Nabisco Brand? Looks Like It. | Wed, 10 Jun 2009 02:55:10 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-1706 [...] Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? And that’s on top of their cheesy new logo that no one [...] [...] Is Kraft (NYSE: KFT) dropping the Nabisco brand, just like they ditched the storied and valuable General Foods brand? And that’s on top of their cheesy new logo that no one [...]

]]> By: Kraft new logo ignores General Foods | BrandlandUSA™ http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-1034 Kraft new logo ignores General Foods | BrandlandUSA™ Wed, 18 Feb 2009 11:54:11 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-1034 [...] to numerous product brands like Tang, Maxwell House, Oscar Meyer and the like. Read our post on the unwise dumping of the General Foods name entitled Where is General [...] [...] to numerous product brands like Tang, Maxwell House, Oscar Meyer and the like. Read our post on the unwise dumping of the General Foods name entitled Where is General [...]

]]> By: leeann http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-969 leeann Wed, 28 Jan 2009 09:13:31 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-969 Does anyone know what advertising company/executive came up with the Shake ‘n Bake commercials in the 1970s? Thanks Does anyone know what advertising company/executive came up with the Shake ‘n Bake commercials in the 1970s?

Thanks

]]> By: History of Allens canned foods | BrandlandUSA™ http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-902 History of Allens canned foods | BrandlandUSA™ Sun, 11 Jan 2009 23:59:31 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-902 [...] the non-branded frozen food and canned food operations of Birdseye, which was once part of General Foods. Today, they own a number of brands [...] [...] the non-branded frozen food and canned food operations of Birdseye, which was once part of General Foods. Today, they own a number of brands [...]

]]> By: dig sandy http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-531 dig sandy Thu, 06 Nov 2008 01:35:26 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-531 Oops! I forgot that GF also used to own Gainesburgers, Gravy Train, and Cycle dog foods. I also forgot Good Seasons salad dressing and Yuban coffee. Oops! I forgot that GF also used to own Gainesburgers, Gravy Train, and Cycle dog foods. I also forgot Good Seasons salad dressing and Yuban coffee.

]]> By: dig sandy http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-530 dig sandy Wed, 05 Nov 2008 21:08:03 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-530 Hellman's was not a GF brand (it was Best Foods/CPC International), but here are some from GF not listed thus far: Certo, Sure-Jell, Dream Whip, Max-Pax, Maxim, Brim, Crystal Light, and D-Zerta. General Foods was the best! Hellman’s was not a GF brand (it was Best Foods/CPC International), but here are some from GF not listed thus far: Certo, Sure-Jell, Dream Whip, Max-Pax, Maxim, Brim, Crystal Light, and D-Zerta. General Foods was the best!

]]> By: Anonymous http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-87 Anonymous Wed, 23 Apr 2008 21:12:00 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-87 Have you ever noticed how the "G" in the General Foods logo was as round and smooth as a baby's face? Perhaps if General Foods would have used the photo of Indianapolis comedian Tom Griswold's baby and puppy as its logo for the 1990s, the company would still be in business. Have you ever noticed how the “G” in the General Foods logo was as round and smooth as a baby’s face? Perhaps if General Foods would have used the photo of Indianapolis comedian Tom Griswold’s baby and puppy as its logo for the 1990s, the company would still be in business.

]]> By: Anonymous http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-86 Anonymous Wed, 23 Apr 2008 02:17:00 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-86 In the 1980s, General Foods owned Frito-Lay in Canada, thanks to a partnership with PepsiCo, Frito's parent company in the US. If only General Foods could have added Doritos, Lays, Ruffles, Fritos, Rold Gold and the entire Frito-Lay product inventory to its lineup, the beloved GF logo would likely have been seen on Frito's snack food packages as well as those of Jell-O, Shake n Bake and Country Time. Too bad GF dropped the ball on Frito-Lay, which led to the demise of a great food company that would become absorbed by a corporation that is best known for dairy foods and little else while Frito lives on as a Pepsi flagship. In the 1980s, General Foods owned Frito-Lay in Canada, thanks to a partnership with PepsiCo, Frito’s parent company in the US. If only General Foods could have added Doritos, Lays, Ruffles, Fritos, Rold Gold and the entire Frito-Lay product inventory to its lineup, the beloved GF logo would likely have been seen on Frito’s snack food packages as well as those of Jell-O, Shake n Bake and Country Time. Too bad GF dropped the ball on Frito-Lay, which led to the demise of a great food company that would become absorbed by a corporation that is best known for dairy foods and little else while Frito lives on as a Pepsi flagship.

]]> By: Anonymous http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-68 Anonymous Sun, 09 Mar 2008 01:17:00 +0000 http://www.brandlandusa.com/2008/03/04/where-is-general-foods/#comment-68 Post, Jell-O, Baker's, Calumet Baking Powder, Cool Whip, Stove Top, Shake N'Bake now bear the Kraft logo after removing General Foods moniker for Kraft. The addition of Nabisco put the Kraft label on Jet Puffed and Easy Cheese. Post, Jell-O, Baker’s, Calumet Baking Powder, Cool Whip, Stove Top, Shake N’Bake now bear the Kraft logo after removing General Foods moniker for Kraft. The addition of Nabisco put the Kraft label on Jet Puffed and Easy Cheese.

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