BrandlandUSA™

We all have the one food, or one brand, we really want from our childhood that is no longer around. Reader Fred McClennan asks BrandlandUSA about boned chicken that was sold in a jar, and if we have any ideas what the brand was, and where to find it. Certainly, Swanson sells chicken. But McLennan [...]

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Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post, BrandlandUSA feels that the Sunshine [...]

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Today’s Wall Street Journal has a great piece by Jane Garney on Duke Farms, the 2,740 acre estate of Doris Duke, the American Tobacco heiress, and her father, James Buchanan Duke. In the name of eco-friendliness, the great parts of the farm will be ripped up, including a classic conservatory. The Hillsborough, N.J. property is [...]

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The Northwest Airlines brand should not disappear. BrandlandUSA believes that Minneapolis and Detroit (and anyone who loves and values American history) should not stand for losing the brand Northwest if the airline merges with Delta. An insider note on branding. Many people who work in branding and advertising have a bias and financial incentive FOR [...]

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What happened to home perm maker Toni and those famous Toni twins? Toni was synonymous with home permanents, and their advertising was all over game shows in the early TV era. Like Doublemint, Toni had twins in their advertising. An old ad from www.Old-Time.com tells the story of the brand, and the twins. (Note, the [...]

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It’s Memorial Day Weekend. A time to celebrate America. And what brand epitomizes the spirit of this country better than Birdwells. Made in Orange County, California since 1961, they are perfection. Why are Birdwells great? They don’t sell a bunch of crap and license their logo on everything. They keep the company in the family, [...]

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One of the great American innovators in homebuilding is and was Levitt & Sons, now bankrupt. The bankruptcy left many homeowners in the lurch. Like all residential builders, the company has had trouble in the recent real estate bubble. The question. Is there value still in the brand? Yes, of course there is. But it [...]

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The May edition of Vogue magazine profiles Osmothéque perfume conservatory in Versailles, where over 1,800 scents are stored, including 400 parfums disparus, or disappeared perfumes. The story is written by Erika Kawalek, who goes on a “journey to replace her favorite scents.” The Osmotheque website lists of dozens of perfumes by database according to year [...]

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Apparently, the “bold vivid color” of El Marko watercolor markers, made by Flair, were not long lasting enough. The pens have disappeared, though Flair pens survive, made by Newell Rubbermaid’s Paper Mate division. In 1955, Paper Mate became part of Gillette. The Flair was launched in 1966. Gillette’s Stationary Products Division became part of Newell [...]

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How about a hopeful story of a brand that came back? Reader Brian Stevens of Indiana writes to us that the L. S. Ayres & Company was a fixture in Indianapolis (along with department stores like Block’s, Wasson’s, and L. Strauss) from 1872 until it was swallowed up by what he calls the “Great Non-Descript [...]

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