BrandlandUSA™

Can Wal-Mart feel? Does Disney possess self-control? Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products. The folks at Harvard say that the survey will take about 10 minutes, and readers will receive [...]

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The Today Show recently featured the effort to bring back old brands, including the Hydrox cookie. The big question. Does Donny Deutsch actually wear Hai Karate? Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. We will help spread the word. [...]

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The Chicago Sun-Times reports that Bonwit Teller will be coming back. It will come back as a boutique, now that revitalization company River West Brands of Chicago has bought the brand and intellectual property.

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