BrandlandUSA™

America's authority on legacy brands. News on classic brands and advertising. Over 17,000 readers a month.

BrandlandUSA™ header image 2

Harvard Survey on Brand Attributes

June 12th, 2008 · No Comments

By Garland Pollard

Can Wal-Mart feel? Does Disney possess self-control?

Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products.

The folks at Harvard say that the survey will take about 10 minutes, and readers will receive feedback about how their responses compare to the average person.

Click on “Corporate Mind Survey“. To go to the Harvard survey, click here.

Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. We will help spread the word. Click Here To Send E-mail

More branding stories of interest:

McCormick's Girly Spice Check
Oldest Releases on Archeophone
Slotline Putter Returns to Market
It Will Always Be the Sears Tower
No Sink Smog With Bab-O
Let My Brands Be Free and Leave the Scrap Orphan Brands for the Stranger

Tags: News

0 responses so far ↓

  • What do you think about the brand? Post your opinion below.

Leave a Comment