BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

BrandlandUSA header image 2

We’re Lovin’: Ethiopian Airlines

June 24th, 2008 · 1 Comment

By Garland Pollard

Ethiopian Airlines.

One of the last surviving pieces of Trans World Airlines (it was once run by TWA), the African airline has survived Civil War, famine and economic crisis.

But how could anything so great and so cool survive so long?

The question should how could it not, with its founding by Emperor Haile Selassie, symbolism of the Lion of Judah painted by its cockpit and all of this coupled with the jet-set glamour of Howard Hughes’ TWA and the airline’s usefulness as an economic development engine in an impoverished part of the world.

Ethiopian Airlines is a beacon of hope in Africa, proof that locally run high tech businesses can run anywhere.

Fly Ethiopian Airlines.

More branding stories of interest:

JetBlue Sets October Open for Old TWA Terminal
Historic Route To JFK, By U.S. Helicopter, for $45
Pan Am One Flies With Luggage
Cool USAirways Backpack for Back-To-School
Sculptor Milton Hebald and the Pan Am Zodiac at JFK
Porter's Pillbox Hats and Peplum

Tags: Airlines

1 response so far ↓

  • 1 KLM Africa Branding | // May 2, 2009 at 7:44 pm

    [...] fact, TWA did this decades ago when it went into a joint venture and started Ethiopian Airlines. Digg, Reddit, [...]

Leave a Comment