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We’re Lovin’: The Sears Yachtsman Brand

June 30th, 2008 · No Comments

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There was a time when Sears ruled the world of sporting goods, and brands like Ted Williams and Sears Yachtsman were seen as prestige brands. At right, a Sears Yachtsman logo and shield sewn onto a Sears life vest. We found it in the attic, and it looked cool and stylish as ever, even though [...]

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Tags: Retail