BrandlandUSA™

Different brands get their mystique from where they are distributed. Shasta, the drinks brand, was born as a regional water company on the West Coast. The brand started as Mount Shasta Mineral Springs Company; according to the Shasta Museum it was founded in Dec. 6, 1889. The company also operated a health spa and resort. [...]

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The news that the restaurant chains Bennigan’s and Steak & Ale have closed stores and filed for Chapter 7 means that two of the best-known groovin’ 1970s restaurant chains are now, well bankrupt, and many have lost their jobs.But there is a future for these brands. There is valuable intellectual property, and there is no [...]

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The game show What’s My Line might return to television, with David Hasselhoff as a regular.Hasselhoff, currently an America’s Got Talent judge, has been talking to producers FremantleMedia, the company that owns the rights to Goodson-Todman game shows. “They got a take on this. It is so friggin’ cool,” The Hoff told WABC radio’s Mark [...]

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You know the re-naming process—advertising folks gather in a room and cook up words, run them by trademark attorneys and focus groups, massage them with art direction, and bill companies for hundreds of thousands of dollars. They then send out all sorts of brand rules, and make folks on the front line enforce them so [...]

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It’s summer. Time to think about great brands of frozen drinks. What are some of your favorites? Here are some of ours. Slurpee. King of all frozen drinks brands, and unique to 7-Eleven around the world. Icee. Based in Ontario, California, Icee frozen beverages are found in every sort of outlet, including convenience stores. Kinda [...]

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It looks like Wal-Mart has become the museum of Great American Brand Names. Need a Vassarette undergarment? There it is, on the shelves, just like it’s 1942! For the last four years, Wal-Mart has sold Grapette soda. It sells the soda as a sub-brand of the Sam’s Choice store brand. This is a win-win for [...]

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These days, the Brand Manager is a sort of oracle. Everyone talks about their “brand” and what happens to “brands” and protecting “the brand.” And even though there are brand managers everywhere, we wonder how great brand names could be lost, or be ruined. How are brands like Sears, Mercury, Pontiac and like in jeopardy? [...]

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We are on our way to Church of the Redeemer, walking down Palm Avenue in downtown Sarasota, and a man remarks on our daughter wearing a white smocked dress. She reminds him of his sister, wearing Best & Co. and later shopping at DePinna with his mother. Of the two, Best’s has returned, but DePinna [...]

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The innovator of the modern day spa, Georgette Klinger, is back in business, and the Klinger family is back in ownership, with Kathryn Klinger, Georgette’s daughter, as CEO. Plenty of people were mad when Georgette Klinger, the beloved beauty brand, shut down its Georgette Klinger spas. The fashion website www.racked.com had a sad story on [...]

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We wish the greatest and oldest corporation in North America well. Founded in 1670, Hudson’s Bay company was once the government in Canada. The importance of the company to Canada would be as if the Virginia Company that founded the Virginia Colony had survived as a department store! Imagine that. Today, the Hudson’s Bay Company [...]

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