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10 Ways To Revive a Dead or Dying Brand

July 6th, 2008 · 2 Comments

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Many companies, large and small, are faced with the idea that a brand name might die off, might have died off or be struggling. At right, the logo for the venerable department store Abraham & Straus. The original A&S store in Brooklyn is still open, but it is now a Macy’s, and all traces of [...]

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Tags: Commentary · Retail