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Grapette, A Great Brand Strategy. Drink Some.

July 23rd, 2008 · No Comments

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It looks like Wal-Mart has become the museum of Great American Brand Names. Need a Vassarette undergarment? There it is, on the shelves, just like it’s 1942! For the last four years, Wal-Mart has sold Grapette soda. It sells the soda as a sub-brand of the Sam’s Choice store brand. This is a win-win for [...]

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Tags: Department Stores · Retail