http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/ America's authority on legacy brands. News and comment on classic brands and advertising. Tue, 07 Feb 2012 15:31:47 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-9902 Dave Mortenson Mon, 26 Sep 2011 15:20:30 +0000 http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-9902 The Pop Shoppe is back. Story in Duluth News Tribune. http://attic.areavoices.com/ The Pop Shoppe is back. Story in Duluth News Tribune. http://attic.areavoices.com/

]]> http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-4424 Dave Mortenson Sun, 08 Aug 2010 06:52:58 +0000 http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-4424 If Mahindra was to build something that looked and behaved like an IH truck, rather than the goofy pickup with the pastel flowers in the mouse fur upholstery of which we've all see photos, then branding their truck IH might do something better than just ticking off IH fans. If Mahindra was to build something that looked and behaved like an IH truck, rather than the goofy pickup with the pastel flowers in the mouse fur upholstery of which we’ve all see photos, then branding their truck IH might do something better than just ticking off IH fans.

]]> http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-3163 Nathan Eddy Tue, 16 Feb 2010 06:55:22 +0000 http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-3163 Why Mahindra hasn't looked into this is beyond me. In this Xenophobic Country buying the IH marque would make a lot more sense than calling it a Mahindra. Doesn't Mahindra own Navistar (and by extension the IH marque?) Why Mahindra hasn’t looked into this is beyond me. In this Xenophobic Country buying the IH marque would make a lot more sense than calling it a Mahindra. Doesn’t Mahindra own Navistar (and by extension the IH marque?)

]]> http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-1589 Teams Set in The Phoenix Project: Meet the Students and Brands | Tue, 12 May 2009 23:54:21 +0000 http://www.brandlandusa.com/2008/08/04/mahindra-mahindra-relaunch-the-international-harvester-scout/#comment-1589 [...] International Harvester Scout: The International Harvester company was founded by reaper inventor Cyrus McCormick; one of its most interesting products of the 20th century was the SUV Scout. Students Sheena Kocher and Trish Cobb will take on the revival of this iconic car, which was a Jeep or Land Rover for the American farm and forest. [...] [...] International Harvester Scout: The International Harvester company was founded by reaper inventor Cyrus McCormick; one of its most interesting products of the 20th century was the SUV Scout. Students Sheena Kocher and Trish Cobb will take on the revival of this iconic car, which was a Jeep or Land Rover for the American farm and forest. [...]

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