BrandlandUSA™

BORON, CALIFORNIA – Only a few days until the big celebration in Boron, California! October 4, 2008 is the 51st Annual Twenty Mule Team Days. It’s a salute to the olden times in this mining town that is home to the famous detergent and famous material, Borax. America’s great brand names always have a birthplace, [...]

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JERSEY CITY – Twing is grabbing Google’s low hanging fruit. That’s sort of a saucy way to describe the message-board search engine Twing.com. While Google and the rest search up vast amounts of news, web pages and the like, Twing is all about allowing users to search the Internet’s fragmented online communities, user groups, bulletin [...]

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This week began the beginning of the Model T’s 100th anniversary year. It is of course the worst time ever for the auto industry, even worse than the 1970s. Ford is a sad case, but it’s worse at GM, where major Chevrolet dealerships are closing because they are unsellable. None of the automakers has a [...]

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Now that the Delta/Northwest merger has been completed, the work of re-branding the two airlines begins. Rebranding is needed for obvious reasons; you have two very different airlines, with very different traditions. If Northwest has a midwestern and West Coast feel, Delta is all about the South. Like a Southern country store, Delta now distributes [...]

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CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based Soldier Design. Riley founded his own retail store Concepts and held an executive position at Burton Snowboards. Today his independent brand development and design shop, founded in [...]

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REDONDO BEACH, Calif. – OK, so this is one of those “head- scratcher” returning brands that we had COMPLETELY forgotten about, and are wondering if this could be true. In February of 2010, there could be a New United States Football League. The old USFL only lived for two seasons from 1983-85. It attracted a [...]

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A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’s the story? I’ve seen Tropical Fruits available but rarely … Hmmm” Yes,  you are not imagining things, dear BrandlandUSA Reader. Life Savers are a declining brand, and it has [...]

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Former TWA Flight Center Takes Flight NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T5, the new name for the historic landmark (and Eero Saarinen-designed TWA Flight Center) will have 22 food and beverage and 25 retail outlets with [...]

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Looking back on the potential demolition of New York’s Hotel Pennsylvania for a fancy new headquarters for Merrill Lynch, my how the tides have turned! Investment banking is a national disgrace, and now must redeem itself. It will take a generation, at least. But the duress on Wall Street has taken the pressure off the [...]

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We ran across these in the Esquire 35th anniversary edition published in October 1968. They are the L.L. Bean “Double L” moccasins. Basically, they are Bean lace up bluchers with boat soles. Detail oriented preps will of course buy a pair of regular mocs and take them to the cobbler and  have him put on [...]

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