BrandlandUSA™

Nestle Wins Annual Trick-or-Treat Survey SARASOTA – Looking at the candy that comes in after trick or treating is always a thrill, because there is usually something good in there to steal from your children. Another reason why we like to look at what comes in is to figure out how candy companies are doing [...]

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JERUSALEM – Tourism officials in Israel are making a big push at reviving interest in the sites connected with Judeo-Christian holy sites. While these places have been places of pilgrimage for 2,000 years, the renewed effort takes a real mass-market approach, and brands the routes. For instance, a new bike route in Israel enables visitors [...]

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When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to do if they are faced with [...]

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We found a great list of American grocery brands and their date of founding. It was on the website catcherman.com. Here is just the 19th century section. Putting it in list form makes it sort of illustrative. 1872, Blackjack chewing gum 1876, Premium soda crackers (later Saltines) 1881, Pillsbury flour 1886, Coca-Cola 1887, Ball-Mason jars [...]

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BRADENTON – We grew up and were always pals with Tropic-Ana. She not only graced the packages of Tropicana, but she was on the outside of the bright orange CSX freight trains that ran from Palmetto/Bradenton Florida to packaging plants up north. Yes, she was topless, but somehow it was covered over by a nice [...]

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TERRE HAUTE, INDIANA – Among the greatest of the American grocery brand names is Clabber Girl. Iconic Clabber Girl was born when a Terre Haute, Indiana wholesale company named Hulman Brothers added its own brand of baking powder. They called it Clabber, which is apparently a word for sour milk. Hulman & Co., founded in [...]

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JAMAICA, NY – The recent renovation of the Eero Saarinen-designed TWA Flight Center, now known as T5, was a true passing of the torch, as Ruth Richter Holden, daughter of TWA co-founder Paul Richter, flew her restored Lockheed Electra into JFK for the dedication ceremony. Ruth Richter Holden, quite an amazing woman, bought the old [...]

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At BrandlandUSA, we love campers and caravans. We don’t like the term recreational vehicles. There is something so clinical about an RV. It takes all the 1920s Boy Scout aspect out of the camping, and that’s no fun. In addition, with most travel trailers (those are the RVs that need to be pulled), they are [...]

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We got our Wall Street Journal this morning and noticed how in an ad for Wachovia’s merger with Wells Fargo, the A.G. Edwards logo is prominently displayed as an equal to Wachovia. The ad is called “The Wisdom of Age. The Strength of Experience.” It cites Wachovia and A.G. Edwards’ combined 120 years of experience, [...]

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Now on our Top 100 List If you want to see how much America has lost its innocence, one need only look at the Pfizer Company and its most advertised products. In the 1960s, one of Pfizer’s best known advertised products was the cologne Hai Karate, made by Pfizer’s Leeming/Pacquin division. The ads featured a [...]

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