Nestle Wins Annual Trick-or-Treat Survey SARASOTA – Looking at the candy that comes in after trick or treating is always a thrill, because there is usually something good in there to steal from your children. Another reason why we like to look at what comes in is to figure out how candy companies are doing [...]
JERUSALEM – Tourism officials in Israel are making a big push at reviving interest in the sites connected with Judeo-Christian holy sites. While these places have been places of pilgrimage for 2,000 years, the renewed effort takes a real mass-market approach, and brands the routes. For instance, a new bike route in Israel enables visitors [...]
Tags: Tourism
When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to do if they are faced with [...]
Tags: Brand History · Brandicide · Commentary · Deathwatch · Licensing
