BrandlandUSA™

You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that General Motors get rid of Tiger Woods as spokesman. General Motors and Woods came to a decision to end the partnership just a [...]

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Tips from top-producing brokers It’s hardly even a buyer’s market, as few have money to buy. So what does a real estate broker do for branding when the market is temporarily kaput? How does a Realtor create a personal brand when there is no activity to brand, budgets are tight and all your activity seems [...]

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By Alice Pollard Mrs. Beasley was my favorite doll. Just like Buffy on Family Affair. (Above, Mrs. Beasley sits on a chair as Uncle Bill explains the birds and bees.) I don’t know if Mrs. Beasley was created for the show or if she was a popular doll made more popular by the TV show, [...]

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American Dollar Stores Provide a Viable Model LONDON – Decades of missteps and a brutal retail recession have hurt the British retailer Woolworth’s, which was one of the few surviving legacies of the giant F.W. Woolworth Co., a company that closed in the U.S. in the late 1990s. In mid-November, the stock price was less [...]

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Idea for Macy’s Marshall Field’s store found in U.K.? We came across the British department store chain Fenwick today, as we encountered an old brochure that had an ad for another U.K. department store, Ricemans, on the back. Ricemans was a modern, post-war department store in Canterbury, England that was apparently demolished in some annoying [...]

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We pulled some favorite branding stories from across the web. Thought it might make some good reference. And we just stuck a DePinna ad to promote our old story on prep brands that are no longer around, like DePinna, but have some residual brand value. BBC Report on Dead Brands, Sept. 7, 2001 BrandlandUSA’s Wikipedia [...]

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PALM BEACH, NEW YORK – We all think we know the story of Lilly Pulitzer, of how she opened up a juice stand in Palm Beach, started printing up some fabric, sold it as skirts, and turned it into the fashion icon that it is today, with a little help from former schoolmate Jackie Kennedy. [...]

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BROOKLYN – First the Dodgers and now this? If you grew up in Brooklyn or the Northeast, you know of Drake’s and their Yodels, Funny Bones, Coffee Cakes, Yankee Doodles and Ring Dings. This week, we found that a package of Drake’s Devil Dogs were sold with the Drake’s duck on the box. But just [...]

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TOLEDO – A White Tower in the way of the expansion of a downtown YWCA will be moved rather than destroyed, according to The Toledo Blade. We wrote about the imperiled hamburger shop earlier this year, and the YWCA’s offer to sell it for $1 to anyone who would remove it. The brand is also [...]

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The demise of the American-flagged ship is often forgotten, though many of us who are saddened by it can also be heartened that a bit of it survives. Barely. We tend to forget that American shipping has largely disappeared, as a result of a number of factors including general American business incompetence, complete corporate disinterest, [...]

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