The latest issue of Brandweek has good and bad brand extensions. They all were voted as part of Brandweek’s “Best and Worst Line Extensions of 2008.” We love bad brand extensions. Brandweek’s worst one? Burger King underwear. Ahh, isn’t “Home of the Whopper” a funny allusion. Others in the worst category include Kellogg’s hip-hop street [...]
Tags: News
Like it or not? St. LOUIS – So AB Inbev releases its new logo, just after its takeover of Anheuser-Busch. At the same time, it is preparing layoffs. These layoffs were in preparation just before Christmas. According to AP, there are to be about 1,500 of them. Apparently, some were proposed before the buyout, but [...]
Tags: Advertising · Grocery · Tourism
Remember the Pillsbury breakfast cereal Farina, which dates from 1898? We found it at a local grocery, and looked at the back. It is now made by U.S. Mills; their website states that the company has owned the Farina brand since 2001. It says it acquired it from Holden Foods. Cream of Wheat was invented [...]
Tags: Grocery
