Comments on: Keep a Sunday Post-Intelligencer http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/ America's authority on legacy brands. News and comment on classic brands and advertising. Tue, 07 Feb 2012 15:31:47 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Garland Pollard http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-905 Garland Pollard Mon, 12 Jan 2009 03:18:07 +0000 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-905 Can it survive as just a website? Or is that Hearst bluster? The equivalent of starting up a weekly paper isn't in the millions. It's cheap. And if Hearst seriously wants to keep the website going, it needs some print to back it up. Can it survive as just a website? Or is that Hearst bluster?

The equivalent of starting up a weekly paper isn’t in the millions. It’s cheap. And if Hearst seriously wants to keep the website going, it needs some print to back it up.

]]> By: rjhin98109 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-904 rjhin98109 Mon, 12 Jan 2009 03:03:50 +0000 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-904 The JOA requires the P-I to print six days a week, or not at all. The Times is not going to agree to anything other than what is specified in the JOA -- it desperately wants/needs the JOA to be dissolved. So, that leaves the P-I exiting the JOA. After that it has no ad staff, no production department, no circulation department. Do you really think Hearst wants to spend money on any of that? You're talking about spending millions when what they're trying to do is cut their losses. It's a bad, impractical idea that can never happen. (Which doesn't even address whether it would even do any good...) The JOA requires the P-I to print six days a week, or not at all. The Times is not going to agree to anything other than what is specified in the JOA — it desperately wants/needs the JOA to be dissolved.

So, that leaves the P-I exiting the JOA. After that it has no ad staff, no production department, no circulation department. Do you really think Hearst wants to spend money on any of that? You’re talking about spending millions when what they’re trying to do is cut their losses.

It’s a bad, impractical idea that can never happen. (Which doesn’t even address whether it would even do any good…)

]]> By: Seattle http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-903 Seattle Mon, 12 Jan 2009 00:22:20 +0000 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-903 The Sunday edition is supposed to be shared. The JOA can figure this out. PI will be small potatoes compared to Times anyway. The Sunday edition is supposed to be shared. The JOA can figure this out. PI will be small potatoes compared to Times anyway.

]]> By: Portland http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-900 Portland Sun, 11 Jan 2009 23:51:06 +0000 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-900 The website can't make it on its own, without print. The website can’t make it on its own, without print.

]]> By: Garland Pollard http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-899 Garland Pollard Sun, 11 Jan 2009 23:45:46 +0000 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-899 It's supposed to be a joint Sunday edition, right? Then follow up question. Then keep Saturday. Or Friday. But the point is that if they think the paper can survive on just the web, that will be a challenge unless there is something printed that promotes the site. Print is the identity of a newspaper. It’s supposed to be a joint Sunday edition, right? Then follow up question. Then keep Saturday. Or Friday. But the point is that if they think the paper can survive on just the web, that will be a challenge unless there is something printed that promotes the site. Print is the identity of a newspaper.

]]> By: rjhin98109 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-897 rjhin98109 Sun, 11 Jan 2009 21:40:17 +0000 http://www.brandlandusa.com/2009/01/11/keep-the-sunday-post-intelligencer/#comment-897 This scenario is, frankly, beyond implausible. The P-I has never had a Sunday paper (just a few pages in what is essentially the Sunday Times); those are the terms of the JOA. Why would the Times, which has wanted out of the JOA for a long time, allow the P-I to do something expressly prohibited by the JOA? Outside the JOA, the P-I has no advertising sales staff, no productiondepartment, no circulation staff or trucks, no press or production facility. Other than all that, sure, brilliant idea! Can't wait to read the rest of your ideas to save newspapers! This scenario is, frankly, beyond implausible. The P-I has never had a Sunday paper (just a few pages in what is essentially the Sunday Times); those are the terms of the JOA. Why would the Times, which has wanted out of the JOA for a long time, allow the P-I to do something expressly prohibited by the JOA?

Outside the JOA, the P-I has no advertising sales staff, no productiondepartment, no circulation staff or trucks, no press or production facility.

Other than all that, sure, brilliant idea! Can’t wait to read the rest of your ideas to save newspapers!

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