Comments on: Macy’s Undervalues Its Former Brands

By: New York’s 11 Biggest Missed Tourism Opportunities | BrandlandUSA

New York’s 11 Biggest Missed Tourism Opportunities | BrandlandUSA — Mon, 02 Nov 2009 16:26:57 +0000

[...] Retail: All of these great retailers are gone. Quite missed. Retailers we miss include Abraham & Straus, Gimbel’s, Peck & Peck, B. Altman, Chock Ful O’Nuts and others. These could all [...]

By: Miami Macy's Restoration Considered |

Miami Macy's Restoration Considered | — Fri, 27 Mar 2009 02:59:50 +0000

[...] renovated some of the stores, including the former Wanamaker’s in Philadelphia and the former Meier and Frank in Portland. Read more about it in our story on Surviving Downtown Department [...]

By: GM Should Manage its Brand Portfolio | BrandlandUSA™

GM Should Manage its Brand Portfolio | BrandlandUSA™ — Wed, 25 Feb 2009 14:08:31 +0000

[...] took this similar position with Macy’s, which has not utilized, indeed wasted, its former store brands. Digg, Reddit, [...]

By: Average Chicagoan

Average Chicagoan — Thu, 22 Jan 2009 21:02:05 +0000

Thank you for writing about Macy’s missteps with the brands that they own.

Regarding the Macy’s on State, that store is hopeless without a complete change back to Marshall Field’s. The full value of the building as a place to sell will otherwise not be achieved.

Chicagoans will NEVER accept Macy’s. Having some items saying “Marshall Field’s” but within a Macy’s store is not going to bring customers back.

When will Macy’s shareholders demand action by the bumbling management? Oh, and for your readers, let me point out the website http://www.fieldsfanschicago.org for a small taste of the passion in Chicago for Marshall Field’s.

Again, thank you for the above article!

By: One of many

One of many — Thu, 22 Jan 2009 19:48:25 +0000

It has become obvious to Chicago that Macy’s [then Federated Department Stores] did not purchase the traditional stores in several states because it valued them and planned to improve on all they could be, but to throw them out and plaster the Macy’s name all over the retail monopoly board. This is not a good way to impress customers.