The brand of “Peter Max” still as strong as 1960s FORT MYERS – We heard the artist Peter Max this morning on WGCU 90.1, the public radio station in Fort Myin the winter home of Thomas Edison and Henry Ford. Max, of course, is one of the most famous commercial artists of the 20th century, [...]
New Poll Says That More Watch For Ads Super Bowl advertising is a big draw for viewers, with over 54 percent of U.S. adults who expect to watch Super Bowl XLIII planning to tune in as much or more for the commercials as for the game, according to a poll from the branding firm Hanon [...]
Tags: Advertising · News
Brandweek is reporting that Frito-Lay, the snack division of PepsiCo, has purchased its first 30-second spot for Cheetos during NBC’s telecast of the game, and the brand’s animated mascot is the star. Chester the Cheetah is finally getting his big break in the Super Bowl. Frito-Lay is hoping the commercial, which breaks during the first [...]
