BrandlandUSA

There is an old Sesame Street song called “L is Such Pretty Letter.” It is either sung by Grover or Oscar the Grouch. One of the lines is: L, Linoleum, Listen to Me. ‘Cause “L” is such a pretty letter..” The song came back to us when we were reading today about the Congoleum bankruptcy [...]

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PALMYRA, Penn. – If you like Lebanon bologna, there is only one brand, Seltzer’s. Made and smoked by hand in Palmyra Pennsylvania, Selzter’s was founded by Harvey Seltzer, who ”created a unique blend of pure beef and spices in 1902, his bologna was so popular that he began commercial production and named his company after Palmyra, [...]

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SIOUX CITY – There are lots of brands of popcorn, and many consider it a commodity, particularly bagged variety sold under store brands. But there are great brands of popcorn including: Orville Redenbacher, founded in 1971 Jiffy Pop, founded in 1959 and now made by ConAgra Pop Weaver, founded in 1928 by the Weaver Popcorn [...]

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We have added another brand to BrandlandUSA’s 100 Brands to Bring Back. It is the Milwaukee Road’s Hiawatha, and it is the suggestion of New Yorker Jon Vanhala, who understands how cool it was, and could be. Actually he doesn’t need to tell us that. We know it because just the name Hiawatha, from Longfellow, [...]

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RICHMOND – So we were in Richmond  last week, and at least got to see the outside of the restored Miller & Rhoads department store building, which is now Miller & Rhoads Residences condominiums and a Hilton Garden Inn. Click on the link above to learn about the condo project and the make reservations in [...]

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We ran across a great trivia quiz on the website www.Brandvault.net. It is the BrandVault SportsTrivia Brand Challenge. The quiz asks folks to identify the heritage name for a baseball team, and connect it to a current team. Click on the site and test your knowledge. Most of us don’t think of teams like the [...]

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Pepsico will bring back Tropicana’s old package after an outcry. The news was reported on the British website Brand Republic. The packaging was created by Arnell; it got early bad reviews on the trendy design website Under Consideration. Here at BrandlandUSA, not only did we not like the new design, but we miss the presence [...]

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We read a great post on General Motors, and their brand and intellectual property portfolio. The Truth about Cars website interviewed Paul Earle of Chicago-based River West Brands, a company that revives defunct brand names to get his take. Earle’s answer is not killing off brands, but trying to manage each bit of intellectual property [...]

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OKINAWA – Okinawa rarely ventures into the minds of most Americans. The subtropical archipelago – actually closer to Taiwan than the Japanese mainland – comes to most folks in small snippets history and a few snippets of pop culture. The World War II battle scarred the region, destroying the prefectural capital of Naha. People in [...]

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NEW YORK – Brandchannel.com has put out a call for industry enthusiasts to participate in its annual global awards competition called Brand Junkie. The awards recognize brands that “inspire and shape our world.” The survey www.brandchannel.com/brandjunkie.asp challenges respondents to think critically about how brands influence the marketplace and consumer spending. The results give a genuine [...]

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