Woolworths Group PLC, while bankrupt, will survive as an online brand. The UK retailer Shop Direct UK has purchased the brand for an “undisclosed sum.” Sadly, it came just after the company announced the layoff of over 1,000 employees. The Independent reported that the sale of the Woolworths brand was the “final nail in the [...]
Tags: News
Uplifting in a difficult time In a new article from Brandweek, Managing Editor Robert Klara takes an in-depth look at the hottest new thing in marketing: the Great Depression. Companies like Allstate Insurance have been stressing assets like home, family and quality time in recent ads– themes that are more resonant and uplifting from Depression [...]
Tags: Advertising · Financial Services
Dear Radio Shack So business stinks. But when we go by to the store closest to our house, we can’t tell the difference between a Radio Shack and the Sprint store at the other end of the shopping center. We got a great comment on BrandlandUSA today about one of our posts on private brands [...]
Tags: Retail
