WASHINGTON – AAMCO, the iconic car care company, selected Qorvis Communications as its new agency of record. Qorvis will lead all creative development for AAMCO’s television and radio advertising, interactive marketing and public relations.”As only AAMCO’s fifth agency in almost 45 years, it is an honor to be leading the creative for such a renowned [...]
NEW YORK – We happened upon Manhattan music industry exec Jon Vanhala‘s new blog entitled Who Can Dance to That. It’s about music, technology, trends and whatever else he finds amusing. The “Who Can Dance” comes from his music days, when that was the ultimate question at one of his music gigs. If you are [...]
Tags: Commentary · Media
Why did Kraft turn General Foods into scrap? This week Kraft Foods (NYSE: KFT) revealed its new logo in a ceremony at the Consumer Analyst Group of New York Conference in Boca Raton. It is, according to Adweek‘s report, to differentiate the product brand Kraft from the company brand Kraft. Please read the article in [...]
Tags: Deathwatch · Grocery
RICHMOND – The Inertial putter is back. The original Inertial putter sold more than one million units and was once second in putter sales in the ‘80s. Attendees at the 2009 PGA Merchandising show in Orlando saw the return of the Inertial putter series from Slotline, as well as 14 putters in the family. “I [...]
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