Comments on: What Happened To Saab http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/ America's authority on legacy brands. News and comment on classic brands and advertising. Mon, 06 Feb 2012 06:11:16 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Brendan Moore http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-8087 Brendan Moore Tue, 01 Mar 2011 06:03:58 +0000 http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-8087 It is interesting that one of the priorities of the still-new senior management at Saab is to regain their former brand equity - it's part of their turnaround strategy. http://www.cedarpointconsulting.com/recover/articles/can-saab-be-turned-around It ain't gonna be easy, though. Indeed, every part of their strategic plan concerning a turnaround is going to be difficult. It is interesting that one of the priorities of the still-new senior management at Saab is to regain their former brand equity – it’s part of their turnaround strategy.

http://www.cedarpointconsulting.com/recover/articles/can-saab-be-turned-around

It ain’t gonna be easy, though. Indeed, every part of their strategic plan concerning a turnaround is going to be difficult.

]]> By: Joe http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-3011 Joe Tue, 26 Jan 2010 20:55:47 +0000 http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-3011 I would not say SAABs are "horrid" today, I have a 2002 model 93 and its a great car, drives great, etc. worst issue was an ingnition key issue unresolved for months and they got a replacement all the way from Sweden, but still didn't fix it - until I found a local SAAB mechanic who knew what the issue was and got resolved. Also a few isolated dashboard LCD issues. But it has turbo power like a rocket, and is quiet and feels great. So now I am wondering what to do since SAAB has no home, and the Spyker deal worries me they only want the 95 technology out of it. I would not say SAABs are “horrid” today, I have a 2002 model 93 and its a great car, drives great, etc. worst issue was an ingnition key issue unresolved for months and they got a replacement all the way from Sweden, but still didn’t fix it – until I found a local SAAB mechanic who knew what the issue was and got resolved. Also a few isolated dashboard LCD issues. But it has turbo power like a rocket, and is quiet and feels great. So now I am wondering what to do since SAAB has no home, and the Spyker deal worries me they only want the 95 technology out of it.

]]> By: UsedColgatefor35yrs http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-1420 UsedColgatefor35yrs Mon, 20 Apr 2009 03:58:13 +0000 http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-1420 Sob for SAAB. I owned several of them with most being pre-GM. Without question, GM ruined SAAB. My last one was a 1999 which fell apart by 61K miles. The warranty history on the car was the worst of ANY brand vehicle I have ever owned and I've been driving since 1966! One of the first things GM did was to purge SAAB of its Swedes. Bad mistake. Then they cut the labor hours per car by almost half. Another mistake. Then they forced everyone to have leather seats (can't stand them.) Another mistake. Then they got rid of all hatchback models. Big mistake. And so it went. Sob for SAAB. I owned several of them with most being pre-GM. Without question, GM ruined SAAB. My last one was a 1999 which fell apart by 61K miles. The warranty history on the car was the worst of ANY brand vehicle I have ever owned and I’ve been driving since 1966! One of the first things GM did was to purge SAAB of its Swedes. Bad mistake. Then they cut the labor hours per car by almost half. Another mistake. Then they forced everyone to have leather seats (can’t stand them.) Another mistake. Then they got rid of all hatchback models. Big mistake. And so it went.

]]> By: dig sandy http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-1090 dig sandy Wed, 04 Mar 2009 19:20:04 +0000 http://www.brandlandusa.com/2009/03/03/what-happened-to-saab/#comment-1090 I own an '01 Saab 95, and love it! I am saddened by what's happening to Saab, but am hopeful now that GM will no longer have it under its umbrella. I agree the Swedish govt. should get involved to bring it home to Scandinavia, and NOT allow it to be sold to some cheap Chinese auto company who would have NO IDEA how to deal with Saab (or know its heritage). It would quickly die under such a deal, surely. Stockholm, are you listening?! I own an ’01 Saab 95, and love it! I am saddened by what’s happening to Saab, but am hopeful now that GM will no longer have it under its umbrella. I agree the Swedish govt. should get involved to bring it home to Scandinavia, and NOT allow it to be sold to some cheap Chinese auto company who would have NO IDEA how to deal with Saab (or know its heritage). It would quickly die under such a deal, surely. Stockholm, are you listening?!

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