BrandlandUSA™

Montréal -Want to brand your radio network? Use an audio signature. Much like NBC’s famous G-E-C notes, the Canadian media company Astral Media has created a new set of audio signatures for all of its AM and FM stations. To create the notes, they hired the California company Musikvergnuegen, the sound design studio that created [...]

[Read more →]

A few years ago, the Westinghouse brand was almost dead, a result of the breakup of what was one of the nation’s great industrial treasures. The company, known for its Group W radio, Westinghouse signaling equipment, Westinghouse appliances and Westinghouse nuclear program, was dismantled. I loved Westinghouse, especially late at night, listening to KDKA and [...]

[Read more →]

A few headlines we found interesting this morning: Adweek: Cities are selling ad space on everything they can Adweek writes on the Economics of digital advertising. It’s expensive but can be more valuable, but not necessarily Adweek says Banner ads poised for comeback. Likelihood of Confusion trademark blog writes on the Legal issues around the [...]

[Read more →]