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Cadillac Cool Inside; BMW Totally Cool Everywhere

March 12th, 2009 · No Comments

By Garland Pollard

Cadillac

IRVINE, Calif. – BMW is the coolest car brand in America. Or so says Kelley Blue Book, which has just released current winners of their 2009 Brand Image Awards.

And Cadillac? Boy do Americans like the interiors.

The Brand Image Awards are presented to the top brands in 10 categories, and are based on consumer automotive perception data from Kelley Blue Book Market Research’s Brand Watch study. Brand Watch is an online brand perception tracking study on Kelley Blue Book’s website, www.kbb.com.

The winners are:

  • Best Value Brand: Toyota
  • Coolest Brand: BMW
  • Most Family-Friendly Brand: Toyota
  • Most Rugged Truck Brand: Ford
  • Best Performance Brand: BMW
  • Best Comfort Brand: Cadillac
  • Best Exterior Design Brand – Luxury: BMW
  • Best Exterior Design Brand – Non-Luxury: Nissan
  • Best Interior Design Brand: Cadillac
  • Best Prestige Brand: Mercedes-Benz

More branding stories of interest:

Buick and the Invicta Concept Car
Managing GM's Brand Equity
Dealer Group Rings Up GM's Saturn
GM's "OK" Used Car Brand Would Do for Defunct Dealers
Briefs: MCM Revival, International Among Top 25 Collectible Trucks
Brands of Jim Rockford's L.A.

Tags: Cars · News

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