BELLEAIR, Fla. – G. Michael Harris, Titanic explorer, adventurer and one of the original founders of RMS Titanic, Inc., announced in a press release that his company, WLM, Inc. had made two offers totaling a combined $40 million to Premier Exhibitions as well as Sellers Capital, LLC, whose holdings include Contango Oil & Gas and [...]
WLM Floats Offer for RMS Titanic
April 21st, 2009 · No Comments
Tags: Tourism · Transport and Shipping · Zombie
Texaco Brand Stars in New Campaign
April 21st, 2009 · No Comments

SAN RAMON, Calif. -Yes, we can still trust the man who wears the star. Chevron, owner of Texaco, is not letting its Texaco brand lapse, as so many other energy companies have done in mergers. (At right, a vintage Texaco pump from Glen Allen, Virginia, where it is owned by Henrico County.) Texaco’s parent, Chevron [...]
Tags: Advertising · News
Luxe Chronicles on Lanvin Revival
April 21st, 2009 · No Comments

We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist. Brundige, now an independent consultant, [...]
Tags: Fashion