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WLM Floats Offer for RMS Titanic

April 21st, 2009 · No Comments

BELLEAIR, Fla. – G. Michael Harris, Titanic explorer, adventurer and one of the original founders of RMS Titanic, Inc., announced in a press release that his company, WLM, Inc. had made two offers totaling a combined $40 million to Premier Exhibitions as well as Sellers Capital, LLC, whose holdings include Contango Oil & Gas and [...]

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Tags: Tourism · Transport and Shipping · Zombie

Texaco Brand Stars in New Campaign

April 21st, 2009 · No Comments

Texaco Vintage pump

SAN RAMON, Calif. -Yes, we can still trust the man who wears the star. Chevron, owner of Texaco, is not letting its Texaco brand lapse, as so many other energy companies have done in mergers. (At right, a vintage Texaco pump from Glen Allen, Virginia, where it is owned by Henrico County.) Texaco’s parent, Chevron [...]

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Tags: Advertising · News

Luxe Chronicles on Lanvin Revival

April 21st, 2009 · No Comments

Logo for Lanvin Paris

We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying to relaunch a brand. The two important factors in a brand relaunch are: research staying true to the original with a new twist. Brundige, now an independent consultant, [...]

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Tags: Fashion