By a Staff Reporter
NEW YORK – The branding firm Graj + Gustavsen said that Founding Partner Simon Graj has been named to Intellectual Asset Management magazine’s inaugural list of the World’s 250 Leading Intellectual Property Strategists. The IAM 250 – A Guide to the World’s Leading IP Strategists debuted in the publication’s April 2009 edition, set to launch today as a separate, exclusive publication.”I am honored to receive this designation and to be included among this group of world-class IP specialists,” said Simon Graj, Founding Partner of Graj + Gustavsen. “In the face of today’s challenging environment, seeking new ways to maximize a brand’s intellectual property is more important than ever, and making a brand’s intangibles tangible is the key to success today and in the future.”
The IAM 250 is the result of Intellectual Asset Management’s extensive research process, which included five months of face-to-face and telephone interviews, as well as e-mail exchanges, with several hundreds of international intellectual property professionals. Honorees had to be nominated by at least three people who work in organizations unrelated to their company, as well as whom further research showed to have exceptional skill sets and profound insight into development, creation and management of IP value.
Grounded in creating an enhanced market perception of a brand, G+G’s brand management and licensing process positions companies in the marketplace by considering the best way to grow businesses on an individual basis. These approaches include: category extension and new channels of distribution through brand licensing, sub branding, Intellectual Property sharing and brand asset maximization.
G+G has developed brands and created retail and online projects for Sears, Timberland, Carpet One, Saks Fifth Avenue, Levi’s and Target. G+G was most recently hired by HGTV to develop a brand extension and product licensing platform.
About Intellectual Asset Management magazine
Intellectual Asset Management magazine is a publication that reports on intellectual property as a business asset. The magazine’s primary focus is on looking at how IP can be best managed and exploited in order to increase company profit, drive shareholder value and obtain increased leverage in the capital markets. Its core readership primarily comprises senior executives in IP-owning companies, corporate counsel, private practice lawyers and attorneys, licensing and technology transfer managers, and investors and analysts. IAM magazine is part of the IP Media Group.