BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

BrandlandUSA header image 4

Entries from July 2009

The Great Brand Name Risk

July 31st, 2009 · No Comments

Steven Addis

On day one, the meaning of a new brand name can be found in the dictionary (assuming it’s a real word). For a fleeting moment, “Amazon” was a river, “Apple” was a fruit, and “Kindle” conjured fuel for fire. But if early, literal meanings remain over time, the managers of the brands fail. That’s right, [...]

[Read more →]

Tags: Commentary · Transport and Shipping

Ten Reasons The Century Plaza in L.A. Can Be Preserved

July 30th, 2009 · 1 Comment

Century City Pool

LOS ANGELES – One of the great modern hotels, The Century Plaza, is potentially going to be demolished. I say potentially because the owner, developer Michael Rosenfeld, is only applying for permission to tear it down for another real estate development. The Hyatt Regency Century Plaza (click on the pool image above to make reservations! [...]

[Read more →]

Tags: Regional Brands · Tourism

Visit John Deere In Moline

July 28th, 2009 · No Comments

deer-and-saarinen

Most companies don’t want average people in their headquarters. They say that there are “insurance” reasons they don’t have a display in the lobby or that “liability” or “OSHA” or some other rules prevent customers from touring facilities. But we know that is a bunch of bunk. It’s an excuse. Because, frankly, its not a [...]

[Read more →]

Tags: Factory Tour · Tourism

How to Re-brand Fraternal Groups: Elks Point to New Members

July 27th, 2009 · No Comments

Elks New Website

UMATILLA, Florida – Saw it with my own eyes. The Elks, that would be the Benevolent Order of Elks, are recruiting members and advertising themselves with Yahoo banner ads. Good job. In our Bowling Alone era, most hereditary and benevolent societies are struggling, and none more struggling than what were traditionally male benevolent groups. All [...]

[Read more →]

Tags: News · Non-profit Brands

National Drive In Revival Begins Here?

July 26th, 2009 · No Comments

Heidels of Goochland Drive In

GOOCHLAND, VA – There aren’t too many drive-ins left, but some thrive. We can think specifically of Hull’s Drive In of Lexington, Virginia, where a community comes together summer nights to watch movies in their car. Hull’s almost closed, but the community rallied round, and saved the theater. There are many cases like this around [...]

[Read more →]

Tags: Media · News

BOAC Offices, Glasgow in 1970

July 26th, 2009 · 2 Comments

3607832330_9752ee1f69_m

GLASGOW, SCOTLAND – In the 1970s, BOAC used firms like the architecture firm Gillespie Kidd and Coia to do its regional work. Here, an office in Glasgow. The city ticket office is almost forgotten these days, but were ubiquitous for all carriers until the mid-1980s. If you recall, BOAC was renamed British Airways in the [...]

[Read more →]

Tags: Tourism · Transport and Shipping

IHOP and DineEquity Inc. Prove Casual Sector

July 24th, 2009 · No Comments

IHOP DineEquity

SARASOTA – Many of us can recall when IHOP wasn’t cool. Somewhere between 1980 and 1990, the chain got into the category of undesirable. It was so much so that the chain became a joke; comedienne Paula Poundstone’s “IHOP: It was a dream, I made it happen” routine about working at an IHOP came to [...]

[Read more →]

Tags: Fast Food and Franchises

Michael Jackson’s Trademarks and Patents

July 24th, 2009 · No Comments

WASHINGTON – The United States Patent and Trademark Office and the National Inventors Hall of Fame and Museum are presenting a special exhibit featuring material from Michael Jackson’s patent and trademark applications. The exhibit is free and runs through Labor Day.Mr. Jackson is the co-inventor of a “system for allowing a shoe wearer to lean [...]

[Read more →]

Tags: personal branding

America’s Six Best Pen Brands

July 24th, 2009 · 5 Comments

Huff and Puff of Reedville

Pens are important, and so is penmanship, though I don’t have the handwriting I wish I had and wish I had taken courses with the Marion Richardson series. That being said, I do like writing by hand, and like different pens for different things. And I like a fountain pen, though not the expensive ones [...]

[Read more →]

Tags: Brand History · Office

Hope Springs Motel Resort

July 23rd, 2009 · No Comments

hopewidea

PALM SPRINGS – Any person who owns a silly little motel by the side of the road ought to look at Hope Springs Motel Resort in Palm Springs, California. It’s an utterly nondescript motel that has turned into a Travel & Leisure favorite. The recipe? A hip approach, minimalist design and ultra clean rooms. While [...]

[Read more →]

Tags: Preservation · Tourism