Some headlines from the world of branding: Adweek reports that Brink’s home security will change its name to Broadview. Brink’s, the armored truck company, spun off it’s commercial and residential home security business last year, giving it three years to change names. We thought the old one was fine, butMORE HERE
A classic brand, kept alive long after necessary by Philip Morris USA. Like? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.comMORE HERE
NANTUCKET – A great regional brand can become a national brand if it does one thing really well. Such is the case of Murray’s Toggery of Nantucket, profiled in the men’s style blog Maxminimus. Writes the expert: I remember my first pair-I got them long before I set foot onMORE HERE