How place names represent brands Anyone who names things for a living will tell you a name is simultaneously the most important and least important signifier of a brand. It’s the most important because it’s the most succinct verbal expression of everything the brand stands for. It’s the least importantMORE HERE
Piggly Wiggly is one of those brands that is famous mostly because it is a cool name and a cool mascot. For generations, Americans have loved the concept that you followed a grocery store around like a pig’s tail, and you would pass through ALL the merchandise. Hence, Piggly Wiggly.MORE HERE
There is something very 1970s about The Club pre-mixed martinis. Is it the idea that it is somehow too difficult to mix vermouth and gin? Or that it is too hard to find a cup, and you can use the top to drink it? That’s the question we asked ourselvesMORE HERE