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How to Re-brand Fraternal Groups: Elks Point to New Members

July 27th, 2009 · No Comments

Elks New Website

UMATILLA, Florida – Saw it with my own eyes. The Elks, that would be the Benevolent Order of Elks, are recruiting members and advertising themselves with Yahoo banner ads. Good job. In our Bowling Alone era, most hereditary and benevolent societies are struggling, and none more struggling than what were traditionally male benevolent groups. All [...]

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Tags: News · Non-profit Brands