BrandlandUSA

Hey Mark Mothersbaugh. Bring out the Minimoog, and start out the set by flashing a Warner Records logo behind the stage. Whip it. Step on a crack. Devo, that red-topped de-evolutionary band from the 1980s New Wave era is back, thanks to Warner Brothers Records, their original label. Devo fans will find it fantastic, and [...]

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WASHINGTON – The Department of Commerce’s United States Patent and Trademark Office and the African Regional Intellectual Property Organization will work on joint intellectual property issues.  Under Secretary of Commerce for Intellectual Property David Kappos and Director General of ARIPO Dr. Gift Huggins Sibanda signed an agreement to work together while in Geneva at the [...]

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So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury stockholders, but in capitalism, if Kraft has enough cash and they want the company bad enough, they could get it. However, we are opposed [...]

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Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee (NYSE: SLC). Writes our dear reader: Colonial, one of the South’s well known bread names, is now owned by Sara Lee. Since Ms. Lee invaded the Colonial colonies, [...]

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Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy. It’s a powdered gravy sold by Serv-Agen. Some have found it hard to locate on shelves. Carnation Breakfast Bars. Not sure why this is so popular but folks do [...]

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There’s one indisputable truth about brand naming: your name is only as good as your company, product, or service. Consumers rarely invest in something based solely on the perceived quality of its name. They invest in a product’s or brand’s reputation. Names can influence purchase decisions, but they don’t unilaterally prevent or guarantee them. Which [...]

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As celebrity culture has become more trashy, so has the risk for the consumer and luxury brands associated with those stars. The most recent example? The Hennessy cognac brand owned by Paris-based LVMH Group. Think of this. Your historic brand, the leading cognac brand in the world, is associated with the drunken rampage of a man [...]

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Building your brand name used to be about running commercials. No longer. Today, with new technology, you still need to run commercials and do in-store, and all those other things. But now, you need to do other things, including posting content about your company on the web. One of the easiest ways to do it [...]

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We came across the below statistics from the website www.gm-volt.com. It turns out that the dead brands of General Motors accounted for one in six sales at the ailing U.S. automaker. Writes their editorial: Looking ahead, GM has a couple big issues. For starters, Pontiac sold 30,000 odd cars last month, which leaves them with [...]

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WAKEFIELD, Mass. – There are few toys more American than a balsa wood plane. And the great manufacturer of those model planes is the Paul K. Guillow Company. Guillow’s started as Nu Craft Toys in 1926, and with the ownership of Paul Guillow, grew into an iconic American toy brand, and now makes airplane kits, [...]

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