BrandlandUSA

One of the BrandlandUSA readers asks to bring back Pacquin Hand Cream. It was one of the nation’s best known hand creams, for generations made by the Connecticut company Pacquin-Lester, later known as Leeming-Pacquin. Leeming, of course, made Hai Karate, so it was sort of a wacky-hip company. Currently, the trademark is owned by Johnson [...]

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He was the hot tomato of the 1970s brunch, Snap E Tom. But when did this tomato juice mascot disappear from grocery shelves? Snap E was a product of the Pioneer Ortega Chili Company, and later Heublein, from what I can find. Made with chile peppers, onions and tomatoes, it was a Bloody Mary mix [...]

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It’s official. We found it. The worst brand extension ever. It’s the Pillsbury Spritz Collection, on sale now at your neighborhood Dollar Tree, right between all the closeout High School Musical crap. The Dollar Tree, of course, only has closeouts and things that either didn’t sell elsewhere, or are brands of companies that are in [...]

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As the kids say, “Just askin’!” That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft, and united with Coca-Cola. Our answer? It does have a certain logic, particularly since Coke competitor Pepsico has Frito Lay. That is not to say Kraft would want to get rid of [...]

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One of the more forgotten sub-brands of a major oil company is Marfak Lubrication. Marfak was the lube brand of Texaco and Caltex. If Havoline was the actual oil, Marfak was the process. I can’t say it was actually used much as a verb, as I never heard the word used; I only saw it [...]

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CHATTANOOGA – Many of America’s best known consumer healthcare brands were caught up in a “voluntary” recall of contaminated products. Johnson & Johnson announced the recall late Friday, January 15th. The Food and Drug Administration issued a formal warning to J&J after an audit of the company’s Puerto Rican plant. When J&J failed to react [...]

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Today’s New York Times talks glass, namely the glass that is going into the World Trade Center. It’s Chinese. We don’t need to get into the debate over free trade vs. protectionism, but we did notice something. And from two factories in the Ohio Valley, operating 24/7, the Anchor Hocking Company churns out baking dishes, [...]

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Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit, and any company that pays attention can build a brand if there are specific times associated with it.But if a company screws too [...]

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We got a call from actor Jeffery Jones (no not the one in Ferris Bueller) who told us a story about Ranch Style Beans, and the Ranch Style Beans Factory, in Fort Worth. Jones lived in the projects of Fort Worth, right near the Ranch Style plant, and it was an early childhood memory.The actor, [...]

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AUBURN HILLS – Change is not the friend of brands. So when we happened to notice that Dodge Trucks were becoming rebranded as Ram, we were, to say the least, annoyed. Then, we heard Ram Brand President and CEO Fred Diaz on a post from the Detroit Auto Show. Oh no! Chrysler made some major [...]

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