BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

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Entries from February 2010

Gulf, Ford Pinto and Standard of California Tees

February 27th, 2010 · 1 Comment

Texaco, Gulf and Pinto

Old Navy’s got some old brands at its stores this spring. Shirts with logos of the Ford Pinto, Gulf Oil, Texaco and Standard Oil of California are out. The Standard is particularly good, eh?

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Tags: Energy

Companies Truckin’ in a “Deadhead” Economy

February 25th, 2010 · No Comments

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No, I’m not talking about the late Jerry Garcia. I’m talking mums. Potted mums. I have been thinking about a pot of red mums that sit by the walkway into my house. Different things happen to mums in different economies. When things are booming and we all have cash, we tend to get some new [...]

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Tags: Commentary

How Sears Does Social Media

February 18th, 2010 · No Comments

My Sears

HOFFMAN ESTATES – As the most iconic and historic retailer in the U.S. and owner of some of America’s greatest brands, Sears, Roebuck & Co. made a major jump into social media with the launch of MySears.com last spring. It now has 1.9 million monthly unique visits; (the Sears.com site has about 19 million). Thin-skinned [...]

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Tags: Department Stores · Retail

Brand Classic: House-Autry Soon to be 200 Years Old

February 18th, 2010 · 1 Comment

House Autry

FOUR OAKS, N.C. – Great old corn meal brand we found at Sav-a-lot. It’s House-Autry, a brand that started in 1812 when the English House family moved to Newton Grove, North Carolina. Later, the mill grew and merged with Autry Brothers Mill Company in 1967 to form House-Autry Mills. In 2007, House-Autry opened a plant [...]

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Tags: Grocery

Too Many Brand Extensions is MAALOX MOMENT!

February 17th, 2010 · No Comments

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WASHINGTON, D.C. – So FDA issues a warning today about Novartis Consumer Health’s Maalox. We’ll print it verbatim: Choosing the wrong liquid Maalox product for your condition can have harmful consequences, warns the Food and Drug Administration. Consumers may be confused by the similar packaging and labeling of liquid Maalox and Maalox Total Relief. Maalox [...]

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Tags: Health and Beauty

Abbey Road and the Remnants of Once Great EMI

February 16th, 2010 · 3 Comments

EMI Parlophone

LONDON – BBC is reporting that Sir Paul hopes that EMI’s famed Abbey Road studios might be saved. Apparently, it is for sale for $30 million. EMI, remembered by some as Electric and Musical Industries, is in bad shape. Owners Terra Firma Capital Partners Ltd. want to break up EMI Group Ltd. to extract some [...]

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Tags: Media · News

The Olympics. The Biggest Brand Brought Back

February 15th, 2010 · No Comments

If you had told someone in the late 19th century that 100 years hence, the Olympics would not only be the world’s greatest sporting event, but a company whose mere name attracted billions in revenue, they would have called you nuts. We are sure that they called Pierre de Coubertin such a nut. Here was [...]

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Tags: News

Princess Cruises Brings Back Old School Ocean Liner Departures

February 12th, 2010 · No Comments

SANTA CLARITA, Calif. – Princess Cruises has reinvented a great ocean liner tradition. The program is a new twist on the departure celebration of bygone days, when friends and family would routinely come aboard to see off passengers. Because of increasingly tighter security, the old idea disappeared, but it’s now back – complete with lunch [...]

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Tags: Transport and Shipping

Personna Razors in Piccadilly Circus

February 9th, 2010 · No Comments

Personna in Piccadilly

LONDON – Many brands that were once popular still get exposure through popular media, especially through photography and movies. We happened upon one razor brand, Personna, in the back of a 1960s photo of Roger Daltrey of The Who. The rocker is standing a block or two away from the Trocadero, you can see just [...]

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Tags: Health and Beauty · Soap

See the TWA L-1011 in Kansas City

February 7th, 2010 · 3 Comments

KANSAS CITY – Our reader Joe Vaughan gives us an update on the Airline History Museum in Kansas City. He tells us that a group of retired TWA employees and airline history enthusiasts have developed a fascinating museum at Downtown Airport. The last of the Super Constellations (“Connies“) is there and they recently acquired the [...]

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Tags: Airlines