BrandlandUSA™

SARASOTA – BP is the joke at our local comedy club. The joke won’t work in print, but the line involved something about bombs and how the BP owner was wishing he had purchased some other filling station brand like Racetrack. The beaches are still pristine here in this part of Florida, but if they [...]

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TORRANCE, Calif. – The 19th century Japanese pharma company Hisamitsu Pharmaceutical, a manufacturer of external pain relieving drugs, announced the release of two products for the American market, Salonpas Pain Relief Patch and Salonpas Arthritis Pain. Hisamitsu, founded in 1847, introduced the original SALONPAS patch in 1934 and their products are sold in approximately 50 [...]

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GARDENA, Calif. – Barco Uniforms, one of the nation’s oldest and best-known nursing and uniform brands, has introduced a new set of products using new fabric technology called arcTechnology. “Barco Uniforms has been grounded in the belief that things can always be better,” said Kyle Weiner, executive vice president and COO, in a press release. [...]

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BATTLE CREEK – Mother’s cookies are available in stores throughout the greater Kansas City area, a key market for one of the brand’s first expansions outside of the Western United States in 96 years. “Bringing the Mother’s cookies brand to Kansas City is one of our first brand expansions outside of the western region of [...]

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We were thinking today, as we killed a nasty Florida cucaracha, that we admired Enoz fly swatters. Enoz is also America’s classic brand for moth balls. To buy some, click on Enoz Cedar Pine Moth Balls, and Amazon will serve some up. The Enoz brand was originally made by the Enoz Chemical company of Chicago; [...]

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Items in the news: Are Heckle and Jeckle back? The old crows sure are, with a Facebook page. Old Paul Terry of Terry Toons would be so happy. Now, lets not just do licensing of these old birds, but resuscitate the company Terry Toons. Please read Donald Kay Riker’s story on the troubles at Johnson [...]

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At one time, Pabst Blue Ribbon was a great brand. Through bad marketing (or no marketing), it declined. Then, some college kids  found out it tasted just as good as Bud. And they renamed it PBR and it became hip again. Of course it was a bit more complicated than that. I saw this evolution [...]

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A few notes of items in the news, or on my desk: The new Big G Kids Cereals ads from General Mills are great. Animated Lucky Charms leprechaun are talkin’ nutrition next to the kids. Smart stuff. I’m so cuckoo for Cocoa Puffs. And the leprechaun and Cocoa bird are in the SAME commercial. Postum [...]

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Hungry for boiled peanuts? Why not try the Margaret Holmes brand, which is sold throughout the Southeast at stores like Publix. The story from the website says that in the early 1930s, Ed Holmes of Sandersville, Georgia, began canning white acre peas and squash in his kitchen, under the watchful eyes of his wife Margaret. [...]

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Your name has been your name for as long as you’ve known you. At least that’s the case for most of us.between the ages of four and seven months, the neurons involved in name recognition kicked in, and you learned to recognize your own name. And so you learned the word or words that represent [...]

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