BrandlandUSA™

Summertime. Time for bugs. Poison. We can recall the boogie man, who came down our streets. My what fun it was to go run in the mist! What brand of poison did he spray. Surely, it was not DDT back in the 1970s. What were we thinking? It explains so much about generations born before [...]

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When a car company kills off a longstanding brand, it never ends up well. Marketing people and analysts always believe that killing off the brand will help the other brands in a company’s portfolio, but the reality is that companies that kill off longstanding brands (as opposed to models) are trying to show that they [...]

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pp Multisource political news, world news, and entertainment news analysis by Newsy.com Yes, it has come to this. A D. C. watchdog group will sue McDonald’s if the fast-food chain continues to use toys to promote Happy Meals. The Center for Science in the Public Interest says using toys to lure small children into McDonald’s [...]

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St. LOUIS – The walls of Cracker Barrel always have amusing signs, all real. One brand we saw along at one on I-95 in South Carolina were Alox Shoe Laces. Alox was founded by John Frier (1895-1974), who in 1919 invented a new way to make shoelaces by crimping a shoelace with a bit of [...]

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BROOKLYN – The two restaurateur/writers of Frankies Spuntino Kitchen Companion have a favorite missing piece of kitchen equipment that they want to bring back. Profiled in New York magazine, Frank Falcinelli and Frank Castronovo want to bring back the BeeBo cavatelli maker. Castronovo: It went out of business. I want to find out how to [...]

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This came in the mail with the Shell Oil bill, as an offer for Shell Cardmembers from United Marketing Group LLC. It’s a brand extension of that dime store cologne, English Leather. We’re all for brand extensions, and who can argue against extracting a bit of revenue out of an old brand, but this one [...]

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Part of the reason I love brands is because I studied them at the Irvington Country Store. When I was 15, in 1979, my father bought a country store in Irvington, Virginia on the Northern Neck. It was a cool country store, and he did the right things with it, including bringing in deli sandwiches [...]

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We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodbine Agency in Winston-Salem, asks the question: Q: In the absence of any offline marketing support — no print, no TV, no event sponsorship, no direct [...]

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Family run companies that are moving into a third or fourth generation have a unique angle that they can exploit in social media marketing. We happened upon this great video of Cindi Bigelow, the head of Bigelow Tea. Bigelow, through its Constant Comment brand, really re-invented the idea of socialite tea brands for the 20th [...]

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ALEXANDRIA, Va. – Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office David Kappos and Alexandria Mayor Bill Euille will preside at the opening ceremony of a new exhibit at the National Inventors Hall of Fame and Museum on Tuesday, June 8, from 12 Noon to 1 [...]

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