It is assumed that China will take us to the cleaners because of their manufacturing prowess. And yes, that is true. I recall hearing the noted Chinese scholar Arthur Waldron speaking of export China in Britain in the 18th century. Even then, the ships came to England packed with these plates and dishware, and went [...]
Entries from August 2010
China Brings Back Mao Limo; Sign of Ascendant Chinese Brand Leadership
August 31st, 2010 · 2 Comments
Tags: Brandicide · Cars
Pontiac: No More Room For Middle Brands
August 27th, 2010 · No Comments

A BrandlandUSA reader laments the missed opportunity in Pontiac: It may be that Pontiac is gone and erased from the accounting books of GM, and it may be that the heritage of Pontiac lives in the memoirs of Americana – but the fact of the matter remains that Pontiac outsold Lincoln, Mercury, Dodge, Chrysler, and [...]
Tags: Cars
Warren: Let’s Roll With Life Savers Manufacturing, Not Charity
August 24th, 2010 · 1 Comment

Early this month, many in the billionaire club signed a pledge to give away at least half their fortunes to charity, all led by Warren Buffett and Bill Gates. And who can argue with that? It’s their cash and their right. But the story sort of struck me wrong after I looked up the ownership [...]
Tags: Candy
What’s Wrong With Life Savers?
August 23rd, 2010 · 1 Comment

SARASOTA – One night last week, I helped melt Life Savers in the oven. For my wife’s vacation bible school class, they made the week’s theme the stained glass windows in Church of the Redeemer. After seeing the windows of this Sarasota Bay church, the kids took cookies and topped them with “stained glass” chips [...]
Tags: Candy
Reviving a Brand: Eight Tips from Hawaii Five-O
August 9th, 2010 · 2 Comments
HONOLULU – Bringing back something as iconic as Hawaii Five-O is a major challenge. There is enormous love for the old, so you don’t want to change it up too much. But you don’t want to mimic the old too closely, which would desecrate the original, and obviate the reason for doing the redux in [...]
Tags: Media
No Sink Smog With Bab-O
August 8th, 2010 · No Comments

Babo Cleanser 1951 Uploaded by DwightFrye. – Watch feature films and entire TV shows. CHICAGO – Back in the 1950s, Bab-O was one of the top bathroom and kitchen cleansers. Today, the cleanser is distributed by Fitzpatrick Brothers of Chicago. The brand shows up at assorted variety and specialty stores. Just below, the current packaging, [...]
Tags: News
Old South Watermelon Rind Pickle. Sweet.
August 6th, 2010 · 2 Comments

ALMA, Arkansas – Each summer, my grandmother in Somers, Virginia would save the watermelon rinds after we ate watermelon on the patio of the farmhouse. I never could understand it; you want to eat the flesh, but the rind? Bitter! That was until I tasted watermelon rind pickle. Yes, they were watermelon rinds, and they [...]
Tags: Grocery · Regional Brands
Tame Conditioner Returns As Frizz Tamer
August 4th, 2010 · 9 Comments

The original conditioner, Tame, is back on the shelves as a house brand at Dollar Tree. On the back, it has “Distributed by Dollar Tree” so you know its an exclusive. The use of Tame as a store brand is part of a recent trend of retailers licensing old lower-tier brands that have some shelf [...]
Tags: Health and Beauty
Amoco In Australia
August 3rd, 2010 · No Comments
With all the discussion of whether the Amoco brand might come back in the States, we thought it would be good to remind folks that the brand was much larger than the U.S. A bit of news. If you plug Amoco into Google, it seems that BP is now calling itself BP Amoco in a [...]
Tags: Advertising
Seven Seas Search Is Over
August 3rd, 2010 · 2 Comments

Kraft apparently has some new versions of their Seven Seas sub-brand on the shelves. On a recent visit to Publix, we spied these new shelf entries for Seven Seas. The logo makes the familiar Kraft oval less prominent than the “Seven Seas” triangle. A fairly nice approach to preserving the legacy and goodwill of an [...]
Tags: Grocery