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Sweet ‘n Low Rebuilds a Classic Brand

September 19th, 2010 · 2 Comments

Saccarine sweeter

The original brand of saccharine sweetener, Sweet ‘n Low, is doing a major push to rebuild its brand in the wake of newer sweeteners such as Equal and Splenda. Sweet ‘n Low dates from 1957. The approach is a good one for an older brand. Above, a full page back inside cover from New York [...]

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Tags: Grocery · News