BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

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Entries from October 2010

Searching for Schweppes Bitter Lemon

October 21st, 2010 · 2 Comments

Florida writer Sandra Friend, editor of the Florida Hikes site, reminds BrandlandUSA about Schweppes Bitter Lemon. Can you find me a source for Schweppes Bitter Lemon in Florida, Garland? I got SO hooked on it in Europe. Perfect drink for a hot day. And hey, it beats off malaria, too! Seems it came out in [...]

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Tags: Beverage

Willys Kaiser Jeep Lives On, Sort Of

October 16th, 2010 · 2 Comments

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Keeping an old brand viable is sometimes no more difficult than packaging. Here, a specialized Willys Jeep Wrangler, which according to a Chrysler LLC release dates from 2004. Basically, it’s a Wrangler, but it comes specially packaged, with a Willys decal, and Army paint colors and tires. The Willys package was about paint, styling and [...]

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Tags: Cars

Marketing To Kids Through Noble Aspirations

October 6th, 2010 · 2 Comments

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SARASOTA – A kid threw up last Sunday in the McDonald’s Playplace here. Not that that is a surprise. Stuff like that happens all the time, and it was cleaned up. It could have been me throwing up, however, as my daughter got yet another stinky Strawberry Shortcake Happy Meal toy, and it was sitting [...]

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Tags: Fast Food and Franchises

Guest Column: What’s a Good Cosmetic Brand Ambassador?

October 4th, 2010 · 2 Comments

Robert Passikoff Brand Keys

L’Oreal recently announced a new addition to their roster of celebrity spokespeople, signing actress Julianna Margulies as a new ambassador and celebrity face for the brand. Ms. Margulies currently stars in the critically acclaimed TV series “The Good Wife,” for which she won a Golden Globe and SAG award for her portrayal of a loyal [...]

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Tags: Commentary · Health