BrandlandUSA

Rexall is back. Not as a store, as seen above in the old Joe Garagiola live ad on The Today Show, but as a store brand for Dollar General. Last March, the retail chain Dollar General said that it would be the exclusive retailer of a newly created line of Rexall-brand products. The GOODLETTSVILLE, Tenn.retailer, [...]

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Izod Lacoste wasn’t the only popular polo shirt during the preppie craze in the 1980s. Folks who wanted to be even more country club than the rest were wearing Boast, which, contrary to popular belief, did not have a pot plant on the shirt (it was a Japanese maple). Of course Americans now call them [...]

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NEW YORK – Searching for an old Victrola? Why not buy the brand instead? A private equity firm will auction a portfolio of 150 older U.S. consumer and retail brand names. The auction will be held live in New York City and online on December 8th at 10 a.m. at the historic Waldorf=Astoria in Midtown [...]

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Frankly, there are some old brands that probably should not return, for safety’s sake. From the era of Disco Duck, the Ktel Bottle Cutter. Not only did it involve glass and candles and sanding sharp edges, but you could do it with wine bottles! That being said, the Ktel brand that produced this wacky product [...]

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Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years ago after two successive efforts to revive the airline. Today, it lives on companies as varied as Pan Am Railways and a [...]

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Glamorene was once a top upholstery cleaner; it has since disappeared from American shelves. Such an amusing name. Pictured here, a can from the 1970s or so. Glamorene was originally made by the company Jerclaydon, a company owned by three brothers named Sheldon, Clayton and Jerold Hulsh. Time magazine has a great article from the [...]

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