BrandlandUSA

BrandlandUSA: Since 2006, America's news authority on legacy brands and classic brands.

BrandlandUSA header image 2

Big Auction for Old Brand Names

November 17th, 2010 · 4 Comments

By Garland Pollard

Old brands for sale include Pom Poms, Victrola, Handi-Wrap, Shearson and Handi-WrapNEW YORK – Searching for an old Victrola? Why not buy the brand instead?

A private equity firm will auction a portfolio of 150 older U.S. consumer and retail brand names.

The auction will be held live in New York City and online on December 8th at 10 a.m. at the historic Waldorf=Astoria in Midtown Manhattan. Thirty percent of the trademarks will be sold without reserve.

“In recent years, there has been a renewed interest around the world in branding that evokes nostalgia, making this auction of classic trademarks a rare opportunity for investors and forward thinking companies looking to capitalize on the authenticity that they provide in the global marketplace” said John Cuticelli of Racebrook, in a press release. “The brands that are available for purchase have significant brand equity.”

Brands on the extensive list include American Brands, Inc., Handi-Wrap, Meister Brau, Shearson, Victrola, Lucky Whip, Phar-Mor, Braniff International, Bowery Savings Bank, Snow Crop and Allied Signal. Some of the brands were part of the 200 Kelsey Associates “Brandvault” trademark portfolio assembled in 2007.

Racebrook owns Sheldon Good & Company, a real estate auction company. Registration will begin at 9 a.m. and the auction will start at 10 a.m. See www.trademarkauctioninfo.com or call 800-374-4881.

There are numerous great old brands on the list in every business segment.

FINANCIAL SERVICES

  • Bowery
  • Continental Illinois
  • Shearson
  • Girard Bank
  • Kuhn Loeb

CANDY TRADEMARKS

  • Kool Shake
  • Old Nick
  • Pom Poms
  • Rocky Rounds

FOOD TRADEMARKS

  • American Brands
  • Breakfast Mates
  • Cheez Kisses
  • Cocomalt
  • Crustquick
  • Lucky Whip (Topping)
  • Snack Mate
  • Snow Crop
  • Squeeze A Snack
  • Stir ‘N Frost

BEVERAGE TRADEMARKS

  • National Premium
  • Old Soda Shoppe
  • Meister Brau (formerly a Miller discount brand)

OIL AND ENERGY

  • Sky Chief
  • American Petrofina

HAIR CARE

  • Everynight
  • Kindness
  • Long & Silky
  • Lustre Crème
  • Permastrate
  • Short & Sassy

SUN TAN

  • Bronze Lustre
  • Sudden Tan
  • Sun ‘N Surf

BATH TRADEMARKS

  • Showermate

COSMETICS

  • Futurama
  • Jacqueline Cochran
  • Lip Kissers
  • Nail Slickers

DEODORANTS

  • Mum
  • Stopette (remembered from sponsorship of old game shows)
  • Nudit (hair removal)

SHAVING TRADEMARKS

  • Eversharp
  • Rapid Shave

MAGAZINE TRADEMARKS

  • Changing Times
  • Collier’s
  • Punch
  • Saturday Review

APPAREL TRADEMARKS

  • Bobby Socks
  • H.I.S.
  • London Britches
  • Anna Karenina
  • Knickerbockers
  • Discowear
  • Mister John
  • Paris Elegant
  • Annie Hall
  • Edwardian
  • Hippy
  • Mondrian
  • Poiret
  • Page Boy
  • Patchwork
  • Fair Isle
  • Paquin
  • Lazy Bones
  • Jonathan Logan
  • Jacqueline Cochran

HOUSEHOLD PRODUCTS

  • Handi Wrap (Plastic Wrap)
  • Rain Barrel (Detergent; Fabric Softener)
  • Finito (Pesticide; Insect Repellent)
  • Party Tyme (Cocktail Shakers)

RESTAURANT TRADEMARK

  • Rustler

AIRLINE TRADEMARKS

  • Boac
  • Braniff

PET PRODUCTS

  • Burgerbits

TECHNOLOGY TRADEMARKS

  • Victrola (Audio/Video, Computers, Telephones)
  • Phonola (Audio/Video, Telephones)
  • Intelligent Electronics (Audio/Video, Telephones)
  • Allied Signal (Computers, Telephones)
  • Infoseek (Search Engine)
  • Control Data (Audio/Video, Telephones)
  • General Instrument (Audio/Video, Telephones)

MOVIE THEATER

  • General Cinema

More branding stories of interest:

BOAC Offices, Glasgow in 1970

Tags: Zombie

4 responses so far ↓

  • 1 Dave Mortenson // Nov 17, 2010 at 8:49 pm

    I read somewhere that a woman recently did a search and struck a deal, buying the trademark for the old defunct rock magazine, ‘creem’, for just $300. Creem is now a fashion magazine.

  • 2 Dave Mortenson // Nov 17, 2010 at 8:57 pm

    Among the brands listed for auction, I like, ‘Rain Barrel’ as a line of organic plant food, ‘Meister Brau’ as a line of sausages, and, ‘Finito’, and, ‘Sky Chief’ as high ABV microbrews.

  • 3 Gail Paul // Dec 30, 2010 at 4:16 pm

    Have been on a cleaning out old stuff toot and found a Carroll Reed catalog from 1993. You wrote a blog post about Carroll Reed in 2007.

    This catalog shows colorful sweaters, sweatshirts, raincoats, long-sleeve tees, boxers and more with iconic brands knitted into or imprinted on them.

    For example there’s a blue raincoat with the Morton Salt girl on the back and a red and white sweater with the Campbell Soup design.

    If anyone knows if these products still exist anywhere please let me know.

    Thank you

  • 4 ralph // Apr 18, 2017 at 12:26 pm

    check VETO cream deoderant

Leave a Comment